We’d play the front, and the back nine with Kristin Cavallari. [Bastardly]
Pharrelll is taking his tats off. Nuts. [Vogue]
Check out all the Nike Olympic Hyperdunk make-ups. [Nice Kicks]
Sip cocktails with bikini-clad women in these poolside frames. [Daily Drop]
Warning: Crack head alert. [Double Viking]
Popularity: 9% [?]
U.S.A Basketball Day / Photos: Bradley Carbone
The NBA superstars that will represent the U.S.A this summer in Beijing for the 2008 Summer Olympics assembled in NYC today for a daylong Nike-sponsored event (they were showing off the gear that Nike cooked up for the summer games) that included a boat ride around the East River and their first introduction to the public at Rockefeller Center.
Joined by the league’s M.V.P Kobe Bryant, basketball’s best players like Lebron James, Carmelo Anthony, and Dwayne Wade cracked jokes in between serious Q&As, where they stressed that they’re focused solely on bringing home Olympic gold to the United States—something that hasn’t been done since 2000. Complex snapped some flicks of the squad throughout the day, and zeroed in on some of the footwear they’ll be wearing this August, like the newly-introduced Jordan Olympia and Lebron’s special make-up Olympic joints. See the pics after the jump.
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Popularity: 13% [?]
Two years ago, Apple and Nike married music with sports through a project called Nike+iPod. Through Steve Jobs’s technology, a small device is inserted into one foot of your running shoes, and all the details about your workout (time, and distance traveled) are recorded on your iPod. All they needed was the music to match.
Since linking up, they’ve already commissioned exclusive “Original Run” mixes by LCD Soundsystem, Aesop Rock, and the Crystal Method. In the latest installment, DJ/Producer A-Trak fuses hip-hop sounds for an adrenaline rush of electronic beats. The 43-minute mix called Running Man dropped Tuesday and is now available on iTunes. Listen to a sample A-Trak song below.
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Popularity: 23% [?]
Danielle Lloyd is the perfect muse to get us over hump day. [Flisted]
Nike goes mobile with their iD campaign. [SlamxHype]
There was a lot of anti-Kanye graffiti at Bonnaroo. [Animal]
Drunk cats are fun to watch. [Double Viking]
We’re not sure if this LapDome is really cool, or really worthless. [Like Cool]
Popularity: 47% [?]
We’ve long been fans of Nike futbol—er, soccer—commercials, which only seem to get better through the years.
Well, the swoosh has outdone themselves this time. Nike premiered its new ad during yesterday’s Manchester United v. Barcelona match, and it turns out it was directed by Madonna’s boo Guy Ritchie (with music from the Eagles of Death Metal) and features cameos from a host of futbol heroes, including Arsene “The Professor” Wenger, Cristiano “Man Bag” Ronaldo, “Let’s Talk About” Cesc Fabregas, Marco “The Headbuttee” Materazzi, Ronaldinho, and Ruud “Horseface” van Nistelrooy. Titled “Take It To The Next Level,” the advert puts the viewer in the boots—er, shoes—of an up-and-coming professional player—sort of like Fifa 08’s “Be a Pro” mode, only it’s actually good. Not ashamed to say that we’ve already watched this commercial five times today. See the full advertisement after the jump.
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Popularity: 86% [?]
Things aren’t so bad when you get to the top. Mexico City artist Chema Torres put together these custom dunks for Nike’s VP of Sport Culture, Sandy Bodecker, as a greeting from their store Ocho in Mexico City. The customs are created in traditional Mexican fashion with a heat seal process that fuses the beads to the leather. Bodecker is known for building Nike SB, and recently for the P-Rod II Highs with his name on them. After the jump, check out close ups of the Ocho Dunk.
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Popularity: 86% [?]
Nike announced the Air Rejuven8 to the press this past Monday and Tuesday at its Innovation Summit in Portland, OR. Although it’s been available on the DL through nike.com for a little bit, no one really knew the deal, so it hasn’t gotten a whole lot of shine. This shoe is FUCKING AMAZING. The design brief for the shoe was to make the most comfortable shoe to help athletes in recovery after a long day of training. You know what else it’s good for? New Yorkers in recovery after a long night of drinking. We sick Nike’s duck a lot over here, but these are necessary for anyone with feet. After the jump, check out more shots.
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Popularity: 85% [?]
In more awesomeness news from the Nike “Innovation Summit” on Beijing Olympics tech comes the Hyperdunk. This basketball shoe features “Flywire” technology, a feature that was originally developed to help Nike make a lighter-than-air track spike (which they did and will also debut at Beijing). Flywire works a lot like a suspension bridge, where instead of panels providing support, there are “cables” that are sewn across the foot for support while cutting back and forth, cutting down on weight substantially. Kobe is gonna run point on making you want to buy it, and will be wearing it during tonight’s game versus the Clippers. Check out some photos of Kobe, Mark Parker, and design sketches of the shoe, after the jump.
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Popularity: 86% [?]
Unless you have easy access to stadium lighting, playing a pickup game after dark can be nearly impossible. Well now designer Pierre Haulot has teamed with Nike to create Virtual Park, a glow in the dark spray paint used to create goals, boundaries, a glowing ball and whatever else you need to keep the games going at night. The paint even disappears after two hours, so the Vandal Squad won’t come crawling. See some more shots after the jump.
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Popularity: 85% [?]
The latest battle for sneaker supremacy seems to be what brand can effectively nail what a “Chinese” design would entail. According to The Wall Street Journal, Nike and adidas are focused on creating footwear and apparel with Chinese design cues that will hopefully take-off, during the Beijing Olympic Games in August.
The swoosh first showed hints of their movement toward eastern-influence when they released the uber-limited Jordan 1 XQ pack (pictured), a collection of sneakers that featured dragon-inspired designs and dropped exclusively in China. In October, Nike also did a special make-up on the Lebron V that featured laser-etched cues personifying Beijing’s “Forbidden City.” In addition to the recently released footwear, Nike also has launched a line of sportswear carrying a Chinese slogan that translates to “arise and advance,”— a phrase included in China’s national anthem. So far it seems, Nike’s one-upping the three-stripes in quantity, but look for adidas to push hard on Chinese-heavy apparel as the Olympics draws closer. Click the thumbnails after the jump to see some close-up shots of the recent China-inspired kicks.
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Popularity: 90% [?]
