Our in-depth style video series Cut & Show has taken you inside the operations of some of our favorite apparel brands, from Public School to Lupe Fiasco’s Trily & Trully line. But for the latest installment, we decided to focus in on one of the world’s most amazing accessory brands, Moscot Eyewear and Eyecare.
This family-run business has some serious history, starting with hand-made glasses on a push-cart in 1915. Since then they’ve grown into one of the smartest eyewear brands in the game, which is why we regularly feature them in the pages of Complex. For our video, the company’s current President, Kenny Moscot, was kind enough to take us on a tour of their operation and break down their rich roots. Watch the latest “Cut & Show” below…
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NAME: Christopher Grubb
AGE: 26
OCCUPATION: Evening Producer
HOME BASE: Palm Beach, Florida
HAT: DQM
GLASSES: Moscot
SHIRT: Polo Ralph Lauren
JEANS: Rugby
SNEAKERS: Vans
What inspires your style? The ’50s is a pretty strong influence and skateboarding.
What city has the best style? New York, NY all day.
What movie best captures your style? Snatch by Guy Ritchie and RocknRolla.
Who has wack style? Perez Hilton.
What trend do you want to see die? Ripped jeans.
Most money you ever spent on a single item of clothing? $2,000 on a full length tweed coat.
Vote on whether this week’s subject is “Stylin” or “Wildin” below…
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STORE: Smith + Butler x MOSCOT Pop-Up Shop (March 27 to May 25)
CITY: Lower East Side, NYC
SINCE: Smith + Butler (1998); MOSCOT (1915)
FOUNDED BY: Marylynn Piotrowski and Jay Alaimo (Smith + Butler); Hyman Moscot (MOSCOT)
WHY WE COSIGN: Brooklyn-based retailer Smith + Butler is respected for conserving classic Americana in the form of old-school utility apparel, accessories and home goods. MOSCOT has been making iconic eyewear for nearly a century. Put the two together—in the form of a S+B pop-up at MOSCOT featuring a variety of product—and you have a classic American combo.
“We are really excited about hosting the Smith + Butler Pop-Up Shop at our L.E.S location,” says Kenny Moscot, President of MOSCOT Eyewear. “The product mix and Marylynn’s sensibilities really complement and speak clearly to our core customers and fans.”
BRANDS CARRIED: Belstaff, Filson, Red Wing, Levi’s, Pendleton, Pointer Brand, Jack Spade, Barbour, the coveted MOSCOT Originals, and other vintage American brands.
MOST POPULAR ITEMS: Belstaff Roadmaster jackets and metallic Fulmer helmets.
For pics of the pop-up store, its address and both company web sites, see below…
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MOSCOT (our eyewear brand of the year 2008) has come a long way since patriarch Hyman Moscot started slinging eyeglasses from a puschart down on NYC's Lower East Side back in the early 1900s. Today, with fourth generation MOSCOT-ians Kenny and Dr. Harvey Moscot running the ship, each of the company's locations (Orchard Street, 14th Street and Forest Hills) feature over 1000 frames from top-notch eyewear and sunglass designers.
Besides the company's bread and butter Originals line that focuses on vintage inspired eyewear, MOSCOT recently launched Spirit, a new range that mixes the elements of Originals with a new-school twist. In addition to the great selection, shoppers are able to take advantage of MOSCOT's on-site eye-care services like routine check-ups and visual examinations. Consider them Sunglass Hut on cool steroids. Read on for some standout frames and location info…
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