Style Brand Profile: Modern Amusement

BRAND: Modern Amusement

SINCE: 2004

HOME BASE: Costa Mesa, CA

FOUNDED BY: Mossimo Giannulli

WHY WE CO-SIGN:

Style Retail Spotlight: DIZTRICT

Images courtesy of Eat the Cake NYC.

Created by the founder of the EOS New York store, DIZTRICT in the West Village NYC houses all your favorite accessories brands. Themed to reflect the five boroughs, DIZTRICT offers brands that have a sleek and edgy design in a fun environment. “We chose the brands that sit together and hand-select the merchandise to build a story,” says Mukul Lalchandani, CEO of EOS offshoot Caseology. Lachandani, who also advises the MAGIC trade show on accessories, personally picks the timepieces to fit the NYC lifestyle for District.

Among the brands DIZTRICT carries are Diesel, EOS, G-Shock, Kidrobot, Modern Amusement, Nooka, STORM and Tokidoki. Check out store info and more images below…

Complex Modern Amusement’s Ironic Tourist T-Shirt

In most cities, it’s a time honored tradition at some point, for native residents to loathe, sneer and snicker at tourists, many of whom can be spotted walking four across on the sidewalk or with the signature clumsily dangling camera. In a play on that optical stereotype, Modern Amusement designed this Portrait Vee tee. Now you too can feel the pain of being considered a tourist wherever you go. $55, www.modernamusement.com

[GearCrave]