COUNTRY: Brazil
PRODUCT: Zeebo gaming console, $249
PROS: In a country where a PS3 can retail for $1,000, the new Zeebo is a budget-friendly alternative that—with a 3G set-up borrowed from cellphone technology—allows users to buy and download games wirelessly. Capcom, Namco, and EA are already on board to produce software.
CONS: Though the company plans to expand into Mexico, India, and China, its decidedly last-gen graphics are a drawback for serious gamers. Plus, PS3 and Xbox 360 are slashing prices like carmakers these days.

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COUNTRY: China
PRODUCT: Li Ning sneakers, $30-70
PROS: Founded by a gold-medal-winning gymnast, China’s largest sports retailer holds its own against Nike and adidas with aggressive marketing (see Beijing 2008) and sponsorship deals with U.S. stars like Baron Davis and Shaquille O’Neal.
CONS: Seriously, has Shaq ever worn a cool sneaker?

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COUNTRY: India
PRODUCT: Tata Nano car, $2,500
PROS: Tata Motors’ “People’s Car” has four seats, a two-cylinder engine, and gets 56 mpg—and it’s cheaper than a loaded 17” MacBook Pro (or 17 iPod Nanos). More than 200,000 people in India bought the Tata Nano in its first month of sales.
CONS: The car should do well in emerging markets but with no trunk or power steering, Tata’s plans to bring the Nano stateside seem a little far-fetched. The thing makes a Civic look like a Maybach.