Style Retail Spotlight: Legion (Los Angeles)

STORE: Legion

CITY: Los Angeles, CA

SINCE: 2006

OWNED BY: Ilan Bitton

PRICES: $$$$ (out of 5)

WHY WE COSIGN: Take a minute and think about your favorite clothing store. Now think about why it’s your favorite place to shop. Not that we’re telepathic or anything, but we’re guessing the shop you envisioned is your favorite not only because of the product they push, but because of the shopping experience they provide. One trip to LA’s Legion and we’re sure you’ll place them on your short list of favorite places to blow your paycheck. Besides carrying some of our favorite brands like Comme Des Garcons, Engineered Garments, Rag and Bone, and A.P.C., Legion, with its expertly designed space, is just a real chill spot to swing through. “I wanted to create an environment that not only provided an exciting shopping experience, but also one that is basically a cool place to hang out,” says owner Ilan Bitton.

Established in 2006, Bitton wanted to create a space that had all the aesthetic elements he looked for when he would go shopping: nice decor, intimacy, great customer service and a selection worth leaving your house for. Despite the stately, old money look and feel of Legion, the boutique is anything but pretentious. Their friendly and knowledgeable sales staff won’t turn a shoulder or look down their nose at you if you don’t know about Woolrich Woolen Mills or Tsovet watches. They’re more than happy to go on and on about the brands they stock, fabrics and fits. Great brands, great atmosphere, great design and great service. What more do you want out of a shop?

Read on for our interview with Ilan Bitton, pics of the store, and the address/web site…