The Streisand Effect refers to “an Internet phenomenon where an attempt to censor or remove a piece of information backfires… [and] instead of being suppressed, the information receives extensive publicity, often being widely mirrored across the Internet, or distributed on file-sharing networks (Wikipedia).”

See you learn a new term everyday. Hit the jump for the Complex’s history of the Streisand Effect, when censorship failed, and everyone got a look, listen, and feel of the supposedly “banned” content…

2003: The Start. Barbara Streisand sues the California Coastal Records Project
• Silly Babs. The Streisand Effect gets its name for Barbara Streisand’s suit over an image the California Coastal Records Project held on its site. The Coastal Records Project is/was a photographic database of over 12,000 frames of the California coast and the suit asserts that the image that included her Malibu home violated the “anti-paparazzi” statute. Thanks to the publicity around the suit, everyone had a look at her house, and a phenomenon was born.
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2004: EMI tries to squash the Grey Album
• Danger Mouse was a relatively unknown producer until one day he decided to mix up samples from the Beatles White Album under lyrics from Jay-Z’s Black Album. College students went nuts with it on Napster and the New Yorker reviewed it glowingly. But it wasn’t until EMI, who owned the rights to the White Album, sent a cease-and-desist letter to Danger Mouse and to stores that were selling the mixtape that the album reached critical mass. This lead to a protest known as Grey Tuesday, where close to 200 websites posted the album for 24 hours as an act of protest. More than 100,000 copies of the album were downloaded, totaling over a million individual tracks. Thanks to EMI, Danger Mouse’s projected career got a jumpstart, allowing him to go crazy.
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2006: Daniela Cicarelli tries to stop her sex tape from leaking
• Ohhh sex tapes. If you want something to disappear, you shouldn’t start making a giant iFuss over it. Especially if we’ve never heard of you. Oh wait, you’re a super hot Brazillian? Wait, what’s the link? Daniela Cicarelli lost a GM endorsement contract because of the video, and following the suit, Brazil’s Supreme Court ordered YouTube to find a way to permanently block the intimate video from being uploaded on its servers. Hahahahahaha yeah.fucking.right. Silly girl, next time, make the video yourself.
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2007: Beyonce falls down the stairs
• This isn’t the most solid example of the Streisand effect, but the video is too awesome not to re-link. Sony BMG tried to get this video of Beyonce falling down the stairs during a July 2007 concert in Orlando removed, and got the video taken down from a few of the bigger sites, but the Internet doesn’t let things go away. One could make the case that Sony’s attempt to get personal videos banned increased the press surrounding it, but Beyonce is such a huge star that this thing was going to be giant in the viral video world anyway.
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2008: The Church of Scientology tries to make Tom Cruise seem sane
• On January 14, 2008, a Tom Cruise Scientology video leaked of the actor just kind of talking about Scientology. Whatever, right? Tom Cruise is just a crazy asshole. But then the Church got all freaked out and started taking it down. Of course everyone went, “Wait, what?” and then we all watched it again and actually listened, and now we really know that that whole thing is nuts.
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2006-2009: Everyone tries to stop Pirate Bay
• In 2006, Entertainment executives were super psyched that they got Pirate Bay shut down, stopping illegal downloads and pirating of content. Great job guys. For three days. The news surrounding the shutdown worked as free advertising for the site. Several countries acted similarly, generating news stories and driving traffic to the Swedish website, until the founders were finally arrested this year. Unfortunately for the idiots at giant companies, the site is still up, and these dudes will be selling it for a gabillion dollars this August. Thanks lawyers!
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2009: LeBron James tries to keep you from seeing him get dunked on
• The thing is, this would have been just a whatever moment if they had just let it go. Now everyone in the world has watched the LeBron dunk video, and just in case you haven’t and want to get in on this Streisand Effect shit, click play and enjoy above.

If you like to plan your outfits 8 months in advance, check Louis Vuitton’s Ready To Wear Spring 2010 collection. [WWD]

G-Shock calculator watches are now available. Get your nerd on. [Need Supply]

The LeBron 7s look sick. [Flight Club]

If your question is, “How many times will they re-retro the Air Max 95s in the O.G. colorway?” Nike’s answer is, “As many times as we damn well please.” [Kix and the City]

Ever wonder what Hiroki Nakamura of Visvim sounds like? Here’s a video just in case. [High Snobiety]

According to LeBron James, you can’t be a sore loser as long as you’re really, really competitive (or if, by nature, you’re a winner—who just happened to lose). Got that, kids? Despite what may have looked like poor sportsmanship, His Highness “King James” was just being really competitive when he walked off the court Saturday night without shaking hands after the Orlando Magic beat his Cleveland Cavaliers in the Eastern Conference Finals. He was merely competing with Magic star center Dwight Howard, a buddy with whom he won an Olympic gold medal in Beijing last summer, by not offering him so much as an awkward ass slap in passing. That was just his will to compete showing when he slipped out of Orlando’s Amway Arena without giving reporters a post-game interview. And if you buy that, we’ve got a Kobe vs. LeBron ad campaign to sell you too.

James is one of the NBA’s biggest stars, so his juvenility stands out, but he’s far from the only grown man in the league to act like a snot-nosed eight-year-old with doo-doo stains on his shorts when things don’t go his way. Not that we blame dudes. All that youth league shit about being a good sport is just to keep the child-on-child homicide rates down. And besides, when you’ve got millions, you can afford to act like you weren’t raised right. In honor of King James’s snub of the Magic, Complex remembers a few of the NBA’s sorest losers over the years…

THE DETROIT PISTONS
• When it became clear that they’d lost the 1991 Eastern Conference Finals, Pistons point guard Isiah Thomas flashed one of his trademark phony smiles and led the Bad Boys right off the court without congratulating Michael Jordan on making it to his first NBA Finals. The game hadn’t even ended, but hey, at least they beat the buzzer!

THE NEW YORK KNICKS
• Displeased that Denver Nuggets coach George Karl was continuing to play his starters in the fourth quarter while blowing out the Knicks in New York, coach Isiah Thomas (hello again!) told his players to foul them hard. On a Nugs fast break, bench player Mardy Collins mauled J.R. Smith, leading to a brawl that got ten players ejected. That would have counted as two L’s in one night, but the Knicks didn’t have any respect to lose in the first place.

CHRIS WEBBER
• Tired of answering questions about why his Sacramento Kings always lose to the Lakers in the playoffs, C-Webb took it to the genitalia, equating the queries to kicking a man in the balls while he’s down (or rather when his woman is going down on the next man). That would actually make him a “sores winner.”

J.R. SMITH
• Even after losing in a game six blowout to the Lakers in this year’s Western Conference Finals, the Nuggets guard refused to acknowledge that L.A. might be the superior team, declaring his Nugs better “pound for pound.” He’s right, of course. We haven’t seen someone take a pounding that professionally since Kobe Tai.

CHRIS BOSH
• In early 2009, after a well-past-his-prime Shaquille O’Neal dropped 45 points on the Toronto Raptors in a 20-point blowout, the Raps’ Chris Bosh gave the Diesel credit—for cheating. Perhaps Shaq was guilty of a couple three-second violations, camping out in the lane, but Bosh clearly violated the NBA’s rule that nobody with a vagina should play

Terry Kennedy said his Supra’s beat out the Yeezy’s for signature shoe of the moment. [LINK]

Throw up the X. We showcased the 9 hottest Bronx women. [LINK]

We sold the NBA Finals without a Kobe-Lebron matchup. [LINK]

Sasha Grey: Wifey or Trifey? [LINK]

AND FROM THE COMPLEX NETWORK:
Nah Right: Lil Wayne is rockin’ Jeremy Scott adidas in Birdman’s new video for “Always Strapped.” [LINK]

Das Gamer: Take a first look at Sony Playstation 3’s Heavy Rain. [LINK]

Sneaker News: ACG Boots are the new cool. [LINK]

Bastardly: Shenae Grimes is looking amazing. [LINK]

Nice Kicks: You know you want them, but you can’t afford ‘em. Kanye’s Louis Vuitton sneakers are dropping very soon. [LINK]

On Smash: Remy Ma is still the queen, even in jail. [LINK]

SlamXHype: Comme as you are, des Garcons that is. [LINK]

Planet Xbox360: Jay-Z and Em are teaming up on a new video game. [LINK]

Are Nike’s LeBron/Kobe commercials are the best part of the playoffs? Maybe. [Nice Kicks]

New J.Money spring collection. Streetwear for the streets. [Mash Kulture]

Hectic’s spring caps will help you get that 35 year-old Japanese baby look you’ve been trying to pull off for the last six months. [High Snobiety]

LeBron’s Zoom Generation sneakers in khaki camo are ready for, how do they say, “The shit.” [Sneaker Files]

Who is this Henrik Vibskov dude anyway? [Farfetch]

Nike Crank Yanker-izes LeBron for its new playoffs commercials. [Nice Kicks]

Commonwealth goes for round two on the Reebok Pump Omni Lite and re-vamps the seafoam colorway for summer. [Sneaker Files]

The boys on Lafayette has had enough of eyewear collabs. Supreme goes in on its own line of sunglasses now that it’s nice out. [High Snobiety]

Parra is doing up an Air Max 1 for Fall. As usual, hot fire. [Mash Kulture]

Who is this Pedro Bell? Glad you asked. [Supreme]

These Vans Sk8-Hi “Animal Pack” would match nicely with Taz’s tights. [HighSnobiety]

Mauro Grifoni makes a blazer that that will lift you into a whole ‘nother style bracket. Classy! [Selectism]

Newly-crowned MVP LeBron James laced up his new exclusive sneaker last night, en route to scoring 34 points and bodying the Hawks. [Nice Kicks]

Now your kid can be as much of a douche as you, with this young’n Segway knock-off. [Oh Gizmo]

Oh haiii LeBron. I can has Louwie colaways on mi sneakas? [Sneaker Files]

Ubiq’s Yeezy sign is awesome. [Mash Kulture]

Oooh. A Lexus made out of crystallized wind. [Gizmodo]

Huff gets down with Limited Edition TV’s Daichi. It’s funny. [Youtube]

New Stussy book with Ghost. [High Snobiety]

Jay-Z remixes Jeezy's “My President” track on inauguration day. [Nah Right]

Before you trash your old computer, you might want to strip it down and use the parts for something useful. [Asylum]

Who won the footwear face off, Kobe or Lebron? You decide. [Nice Kicks]

F*cking weather, it's cold as shit out, we couldn't agree more. [Double Viking]

While other sport sites offer long-winded previews of injury reports and how deep teams are, we worked with Fiyastarter.com to conjure up predictions that you'll actually care about. Take a look into Complex's crystal ball for some on and off the court forecasts that will make this season interesting…

DATE: OCTOBER 28

Game: Cavaliers at Celtics
Prediction: On opening night, LeBron drops 35 on the noticeably self-satisfied defending champs. The Big Three giggle as they watch Doc Rivers light up a victory cigar, down 30 with two minutes to go.

DATE: NOVEMBER 3

Game: Jazz at Clippers
Prediction: Sitting courtside, emerging young actor Tristan Wilds champions the light-skin movement by cheering frantically after every Deron Williams-to-Carlos Boozer Utah bucket.

DATE: DECEMBER 2

Game: Lakers at Pacers
Prediction: Kobe Bryant continues to mend fences with teammate Andrew Bynum by reenacting scenes from the youngster's favorite movie, The Toy.

DATE: DECEMBER 6

Game: Clippers at Timberwolves
Prediction: In an effort to boost morale, Minnesota VP Kevin McHale unveils his new couture line of Timberwolves home sweater-jerseys.

DATE: JANUARY 13

Game: Bobcats at Pistons
Prediction: Rodney Stuckey goes for 31 points, 9 assists, 8 rebounds, and 3 steals. Charlotte co-owner Michael Jordan, who passed on Stuck in the '07 draft, is rumored to be retiring to pursue a career in baseball scouting.

DATE: JANUARY 26

Game: Rockets at Knicks
Prediction: After a Rockets W, Ron Artest takes goody-goody Houston teammate Shane Battier to Queensbridge. Shane makes fast friends with the Thuns and Duns by engaging them in a debate over W.E.B. Du Bois's “Talented Tenth.”

DATE: FEBRUARY 13

Game: Post-NBA Rookie Game
Prediction: After Vivica Fox takes the hint and leaves them alone at the Rookie Game afterparty, O.J. Mayo and Jerryd Bayless set the world record for most times saying, “She old as shit.”

DATE: FEBRUARY 15

Game: NBA All Star Game (Half-time Performance)
Prediction: Today we celebrate the ninth anniversary of the most inappropriate
All-Star Weekend performance ever, a.k.a. L.L. Cool J and Montell Jordan's rendition of the latter's “Get It On…Tonite” (”I pecked ya low, tongue kissed the cat, legs is upside down, twist it back. It feels so wet…”).

DATE: FEBRUARY 22

Game: Nuggets At Bucks
Prediction: Milwaukee's Joe Alexander and Andrew Bogut combine for 65 points and 31 boards, prompting comparisons to Bird and McHale by white sports columnists across the nation.

DATE: FEBRUARY 27

Game: 76ers at Knicks
Prediction: During a blowout loss at MSG, former Knick coach Isiah Thomas is spotted smiling in the tunnel as he snacks on limited-edition Mike D'Antoni Pringles Party Mix.

DATE: MARCH 4

Game: Bucks at Cavaliers
Prediction: Milwaukee's Joe Alexander and Andrew Bogut combine for 17 points and 12 boards, prompting comparisons to Blair Rasmussen and Mark Alarie by black Internet message-board posters.

DATE: APRIL 8

Game: Suns at Hornets
Prediction: After watching Chris Paul drop 30 and 15 on Steve Nash for the fourth time, Bill Walton concedes Nash holds only a “slight” lead over CP3 as league's best point guard.

DATE: APRIL 12

Game: Knicks at Heat
Prediction: Rookie of the Year lock Michael Beasley notches his 25th double-double, matching his threesome total for the season. Barkley promptly replaces Dwyane Wade with the Beas in his Fave Five.

DATE: APRIL 29

Game(s): 1st Round Playoff, Blazers at Spurs
Prediction: Blazers at Spurs After showing Shaq how his faux- hawk tastes during the regular season, Greg Oden is bested by Tim Duncan and the Spurs. Oden later drowns his sorrows in Geritol and shuffleboard.

DATE: MAY 30

Game(s): Eastern Conference Finals, Cavaliers at Pistons
Prediction: Attempting to lead the Cavs to their second Finals, league MVP King James is denied at the net by Sixth Man of the Year Stuckey. Home for the playoffs, MJ is reportedly spotted at an area minor league baseball stadium, radar gun in hand.

DATE: JUNE 17

Game(s): NBA Finals, Spurs at Pistons
Prediction: After Duncan wins his fifth title, millions of Jordan fans swarm the Internet in a preemptive strike against the TimBot's fundamental attack on the G.O.A.T.

[Buy NBA Tickets]

The Ace of Spades was free-flowing as Jay-Z, Lebron James, and Jason Kidd packed the VIP section of New Orleans hot-spot Generation Hall Saturday night for a star-studded party. The night started off with an exclusive dinner where A-Listers like Gabrielle Union, Beyonce, Brandon Jacobs and Mark Cuban all attended. Once the dinner was done, serious bottle poppin' kicked off the “Two Kings”'a term to describe the duo of Jay-Z and Lebron’s after-party celebration. DJs Clark Kent and Mick Boogie spun bangers all night, as scantly clad model chicks kept people's breath fresh by handing out Wrigley's, the event's co-sponsor’s Doublemint gum. Check more flicks of what went down after the jump.