
The highly anticipated video of LeBron James getting dunked on leaked Wednesday, despite Nike and LeBron’s attempts to keep it under wraps. In other weekly pop culture news, the Erin Andrews “peeping tom” video also leaked, gaining major exposure thanks to ESPN’s legal team. In both cases, the corporate push for surpression had the opposite effect, giving the videos the extra publicity they needed to go fully viral. This unintended effect happens so often on the Internet that it has an official name:
The Streisand Effect refers to “an Internet phenomenon where an attempt to censor or remove a piece of information backfires… [and] instead of being suppressed, the information receives extensive publicity, often being widely mirrored across the Internet, or distributed on file-sharing networks (Wikipedia).”
See you learn a new term everyday. Hit the jump for the Complex’s history of the Streisand Effect, when censorship failed, and everyone got a look, listen, and feel of the supposedly “banned” content…
CLICK HERE TO READ THE REST…

Just what you always wanted! A Ron English keychain! Fuckin’ wierdo. [Kidrobot]
If you like to plan your outfits 8 months in advance, check Louis Vuitton’s Ready To Wear Spring 2010 collection. [WWD]
G-Shock calculator watches are now available. Get your nerd on. [Need Supply]
The LeBron 7s look sick. [Flight Club]
If your question is, “How many times will they re-retro the Air Max 95s in the O.G. colorway?” Nike’s answer is, “As many times as we damn well please.” [Kix and the City]
Ever wonder what Hiroki Nakamura of Visvim sounds like? Here’s a video just in case. [High Snobiety]

LeBron James should soak his sore loser in an hot epsom salt bath.
According to LeBron James, you can’t be a sore loser as long as you’re really, really competitive (or if, by nature, you’re a winner—who just happened to lose). Got that, kids? Despite what may have looked like poor sportsmanship, His Highness “King James” was just being really competitive when he walked off the court Saturday night without shaking hands after the Orlando Magic beat his Cleveland Cavaliers in the Eastern Conference Finals. He was merely competing with Magic star center Dwight Howard, a buddy with whom he won an Olympic gold medal in Beijing last summer, by not offering him so much as an awkward ass slap in passing. That was just his will to compete showing when he slipped out of Orlando’s Amway Arena without giving reporters a post-game interview. And if you buy that, we’ve got a Kobe vs. LeBron ad campaign to sell you too.
James is one of the NBA’s biggest stars, so his juvenility stands out, but he’s far from the only grown man in the league to act like a snot-nosed eight-year-old with doo-doo stains on his shorts when things don’t go his way. Not that we blame dudes. All that youth league shit about being a good sport is just to keep the child-on-child homicide rates down. And besides, when you’ve got millions, you can afford to act like you weren’t raised right. In honor of King James’s snub of the Magic, Complex remembers a few of the NBA’s sorest losers over the years…
CLICK HERE TO READ THE REST…

More of the same: Katy Perry and Jonah Hill graced our June/July covers, and killed the Internets.
Terry Kennedy said his Supra’s beat out the Yeezy’s for signature shoe of the moment. [LINK]
Throw up the X. We showcased the 9 hottest Bronx women. [LINK]
We sold the NBA Finals without a Kobe-Lebron matchup. [LINK]
Sasha Grey: Wifey or Trifey? [LINK]
AND FROM THE COMPLEX NETWORK:
Nah Right: Lil Wayne is rockin’ Jeremy Scott adidas in Birdman’s new video for “Always Strapped.” [LINK]
Das Gamer: Take a first look at Sony Playstation 3’s Heavy Rain. [LINK]
Sneaker News: ACG Boots are the new cool. [LINK]
Bastardly: Shenae Grimes is looking amazing. [LINK]
Nice Kicks: You know you want them, but you can’t afford ‘em. Kanye’s Louis Vuitton sneakers are dropping very soon. [LINK]
On Smash: Remy Ma is still the queen, even in jail. [LINK]
SlamXHype: Comme as you are, des Garcons that is. [LINK]
Planet Xbox360: Jay-Z and Em are teaming up on a new video game. [LINK]

Lego x Frank Lloyd Wright. Um…Awesome. [Wired]
Are Nike’s LeBron/Kobe commercials are the best part of the playoffs? Maybe. [Nice Kicks]
New J.Money spring collection. Streetwear for the streets. [Mash Kulture]
Hectic’s spring caps will help you get that 35 year-old Japanese baby look you’ve been trying to pull off for the last six months. [High Snobiety]
LeBron’s Zoom Generation sneakers in khaki camo are ready for, how do they say, “The shit.” [Sneaker Files]
Who is this Henrik Vibskov dude anyway? [Farfetch]

Does getting your Kindle 2 Colorware-d up make it any cooler? Not sure, but it’s definitely going to make your super-sized gadget stand out on the subway. [Crunch Gear]
Nike Crank Yanker-izes LeBron for its new playoffs commercials. [Nice Kicks]
Commonwealth goes for round two on the Reebok Pump Omni Lite and re-vamps the seafoam colorway for summer. [Sneaker Files]
The boys on Lafayette has had enough of eyewear collabs. Supreme goes in on its own line of sunglasses now that it’s nice out. [High Snobiety]
Parra is doing up an Air Max 1 for Fall. As usual, hot fire. [Mash Kulture]
Who is this Pedro Bell? Glad you asked. [Supreme]

H&M and Designers Against AIDS teamed up with celebrities like Dita Von Teese, Katy Perry, Cyndi Lauper, and N.E.R.D for a collection in which 25 percent of sales will be donated to youth HIV/AIDS awareness projects. The tees go on sale on May 28. [FreshnessMag]
These Vans Sk8-Hi “Animal Pack” would match nicely with Taz’s tights. [HighSnobiety]
Mauro Grifoni makes a blazer that that will lift you into a whole ‘nother style bracket. Classy! [Selectism]
Newly-crowned MVP LeBron James laced up his new exclusive sneaker last night, en route to scoring 34 points and bodying the Hawks. [Nice Kicks]
Now your kid can be as much of a douche as you, with this young’n Segway knock-off. [Oh Gizmo]

If you have any Zoltar stuff, you can get in a book documenting the greatest streetwear brand. Period.
Oh haiii LeBron. I can has Louwie colaways on mi sneakas? [Sneaker Files]
Ubiq’s Yeezy sign is awesome. [Mash Kulture]
Oooh. A Lexus made out of crystallized wind. [Gizmodo]
Huff gets down with Limited Edition TV’s Daichi. It’s funny. [Youtube]
New Stussy book with Ghost. [High Snobiety]

What a day! And to top it off, a set of Marisa Miller bikini photos just hit the internets. We all win. [Bastardly]
Jay-Z remixes Jeezy's “My President” track on inauguration day. [Nah Right]
Before you trash your old computer, you might want to strip it down and use the parts for something useful. [Asylum]
Who won the footwear face off, Kobe or Lebron? You decide. [Nice Kicks]
F*cking weather, it's cold as shit out, we couldn't agree more. [Double Viking]

Well folks, the NBA season is finally upon us. If you haven't been paying attention to preseason basketball, now's the time to wake up (yes, you too Isaiah), since the games actually start counting tomorrow.
While other sport sites offer long-winded previews of injury reports and how deep teams are, we worked with Fiyastarter.com to conjure up predictions that you'll actually care about. Take a look into Complex's crystal ball for some on and off the court forecasts that will make this season interesting…
CLICK HERE TO READ THE REST…