Sneakers Nike’s Most Questionable Air Force 1 Concepts
Long Island stand up! To acknowledge this coming weekend’s Fourth of July holiday, and celebrate the mass exodus of New Yorkers to the beach, Nike created the the AIr Force 1 Premium “Jones Beach” Birch/Sail-Stone-Soft Blu SMU (Special Make Up). The sneaker goes on sale this coming Friday for $120 at Extra Butter NY, and looks dope, but come on guys. A Jones Beach Air Force 1? Seems like a bit of a stretch. There’s no relevant artist, no sneaker head, this is just a beach/music venue where you go to drink beer in the parking lot and listen to Steve Miller.
Nike AF1 special versions are usually tied to two things: artists who design the sneakers or athletes who are on Nike and are deserving of recognition. When Nike tries to spread the hype sauce beyond these ideas, they get a little WTF. In addition to the Jones Beach AF1, hit the jump to see our list of Air Force 1s that feature Questionable Marketing/Design Conceits…
