In the world of streetwear, San Francisco brand HUF has been seriously slept on like cardboard to a bum. Sure, clothing heads have been on them for a while but it has yet to start Supreme-like riots outside of its stores. Today’s Buy It Now will open your eyes to the dopeness that is HUF.
The HUF Hooded Mountain Coat is a great alternative to the North Faces and Monclers you’ve got hanging in your closet from last year. It comes in a low-key hunter green that’s perfect for seamlessly rotating those fall colors into the lineup. The coat also features a zip and snap closure, and adjustable wrist openings to block out the elements—and the haters. So cop this, and don’t let anyone or anything rain on your parade. See detailed pics of the Mountain Coat along with Buy It Now info below…
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NAME: Ollie
OCCUPATION: Student/Designer
HOME BASE: London
HAT: HUF
HEADPHONES: WeSC
SHIRT: DQM
PANTS: Levi’s
SNEAKERS: Nike
BAG: Visvim
What inspires your style? The internet, blogs and look books.
Who has wack style? Ed “Hardly” guys.
What trend do you want to see die? Ed Hardy.
Last clothing item you purchased? More Levi’s jeans.
Favorite website? Justbizness.blogspot.com
What do you collect? Random crap – accessories and hats.
Favorite brand? The now defunct MHI.
What do chicks dig about your style? They like my rings, especially the 3-finger wood rings.
Vote on whether this week’s subject is “Stylin” or “Wildin” below…
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Baby Supra Skytops, available in size 2-10. Coming soon to Factory 413.
Fresh off the red-eye, we’re back from Huntington Beach, California, where we attended the Agenda Tradeshow. The two-day exhibition for streetwear and sneaker brands to show their upcoming lines was heavy with sales appointments, but we found the time to Twitter periodic updates from the floor, complete with photos of new product (click here to follow Complex on Twitter if you aren’t already).
Unfortunately, some of your favorite companies wouldn’t let us snap pics, but we did manage to TwitPic enough interesting new products to do a mini re-cap. Hit the jump below to see what New Balance, Huf, Vans, Reebok, Mighty Healthy, DC and more have in store…
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Downtown cool guys get fucked up and have fun, just like you!!! New photo book by Aaron Bondaroff and Terence Koh A Little Sugar in my Bowl. [Slam x Hype]
Patta x Pro Keds: another mark on the wall of awesomeness for Amsterdam. [Hypebeast]
Ball point pen art is the shit. Add in some pretty girls, and we’re sold. [Today and Tomorrow]
The latest crop of Internet-fueled Ivy-league graduate sneaker heads fresh off a “marketing” degree are taking over your www space. Check the new collab between HUF and Jansport (?). The bags are dope. [Jansport]
New SB socks are on the way, get you collectible cart out. (Lucky’s and Unlucky’s). [Freshness]
Snap music may be dead (sorry A-town), but snap caps are in full effect, ya heard? Today’s Buy It Now, The Circles 5 Snapback from HUF will keep you stylin’ with polkadots while maintaining that laid-back Cali attitude. Plus, unlike your fitted, these snapbacks won’t shrink when the summer heat causes you to sweat more than Patrick Ewing. For more pics and Buy It Now info, see below…
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When you get Mark Newsom to design your Tour de France bike, you know you’re on top. [Freshness]
Bentley caves in and collabs. [Hypebeast]
Whoa. Not sure if we’re late on this, but check out this panorama of Michael Jackson’s arcade/game room. Geek insanity. [Pinsane]
There are still some of the Supra Fourth or July Pack leftover on the shop. Craze. [Factory 413]
Huf skate legends skateboard series. [Mash Kulture]
The MJ memorials keep coming. Wait a second, this one is for Micheal Jordan! Gatorade super pack. [Sole Collector]
Nike x Livestrong Stages ‘09 blog. Stay up. [Stages]
Dope girl art never goes out of style. [Pedestrian]
Looking for a solid skate shoe this summer? Done. For our June/July issue (on newsstands now) we asked Jahmal Williams of HOPPSSKATEBOARDS to put a batch of this season’s skate shoes to the test, and included in the set were these DVS Huf Mid Throwbacks. How’d they do? We’ll leave it up to the expert:
“These are great lighweight shoes with good board feel. The construction is good and the silo is clean. The color is a little crazy, but I like the sneaker.”
The shoes should hit DVS locations sometime this month, if you’re in a metallic silver x superior board feel kind of mood. Picture of the sole when you kick-flip the jump.
$75, dvsshoes.com
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On June 12th, Dave’s Quality Meat (NYC), HUF (SF), and Kicks/HI (guess) come together for round two of the 3 feet high collaboration. You might remember the first run through that the shops did on the chukka boot, there are similar influences here. DQM continues the Chef theme, taking gingham chef pants as the inspiration for the Half Cab, HUF re-works its “Even Snakes are Afraid of Snakes” motif, and Kicks/HI keeps it simple with it’s everyday Hawaii color palate.
The shoes drop at each of the three shops respectively, June 12th, for $90. Hit the jump for the full collection.
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One of the many interesting things we noticed in Japan last Christmas was the number of soccer-style coaches’ jackets on the streets, worn everywhere by kids, men and even women. The 3/4-length makes them a little goofy-looking, but they are utilitarian to the max; after all, these are designed for fútbol managers who stand outside in all kinds of shit weather. Well, Canadian sleeper Reigning Champ and S.F. go-to Huf have kept the function while raising the form with their collaborative take on a coach jacket.
Today’s Buy It Now is the Reigning Champ x HUF Hooded Coach, a limited-edition, fully-lined jacket with water- and wind-repellent 3XDRY construction. Just imagine yourself the flyest coach on the planet. For Buy It Now info and an additional colorway, see below…
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10Deep launches its Spring line with a full site takeover of Karmaloop. Killin’ it. [Karmaloop]
Anything Fragment x Nike is going to make the sneaker nerds wet their pants. These Footscapes are on a whole ‘nother level. [High Snobiety]
Huf is chasing more paper, this time in the far east. *Does Japan Money Dance*. [Hypebeast]
Seersucker board shorts? Not for us, but the Wasp-y chicks will love ‘em on you. [Selectism]
It’s a recession, and if your kids don’t care about how cool their sneakers are, cop them these INCHworm sneakers that grow with a person’s foot. [Ohgizmo]
If you’re looking to part with some paper this weekend, hit up this sample sale:
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