BRAND: 7 For All Mankind
SINCE: 2000
HOME BASE: Los Angeles, California
FOUNDED BY: Peter Koral. Currently owned by VF Corporation (lifestyle brand that also owns North Face, Vans and Eastpak)
WHY WE COSIGN: Once known primarily as the denim brand that makes your girlfriend’s butt look better, 7 For All Mankind has in recent years garnered well-deserved respect for its menswear. The brand should be on your radar for its innovative use of fits, fabrics and finishes. Its newest project is an eco-friendly organic line for the Spring 2009 collection.
WHERE TO FIND IT: 7 For All Mankind retail stores, Barney’s New York, Neiman Marcus, Nordstrom and Saks Fifth Avenue stores.
Read our interview with 7 For All Mankind’s VP of Merchandising & Design, Rosella Giuliani and more pics of the organic denim line below…
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Of all the environmentally-friendly activities out there, hitting the club seems pretty low on the list. But not at Club Watt, a Netherlands establishment that recently installed a pressure-sensitive dancefloor that generates energy when partygoers move. The result was a 30% cut back in energy consumption.
Stef van Dongen, the founder of the Dutch company Enviu, was responsible for creating what he calls the Sustainable Dance Club. Reducing Watt’s carbon footprint through LED lights (also embedded in the dancefloor) was just part of it'the water in the toilets came from rain too. Check out van Dongen’s interview about Watt and an advertisement below.
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Sure, there’s a lot of good in being kind to the environment, but ultimately, being eco-friendly doesn’t mean more money in your pocket. Or does it? DIY Kyoto’s latest invention, called Wattson, is the first device that calculates how much energy you’re using in your house, as well as how much you’ve saved after cutting down.
Through its LED display, the machine will tell you how much you expect to spend based on the amount of watts used, and thus allows users to become more aware of wasted energy. if you start using more energy, it glows red, and if you start conserving, it turns blue. The company claims it can reduce the electricity bill by up to 25 percent. Buy it here for about $183, and see a quick video demo below.
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The Olympic Opening Cermonies were awesome'got to give China that'but unfortunately the pollution is a pretty pret-tay big problem over there. Just in case you’re kicking it in the Forbidden City for the Games, we’ve put together a short list of pollution-defying (and ultra-fashionable) masks to help you deal with dusty air, spitting locals, or even the unexpected SARS outbreak…
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Sweatshop-free clothing was a good start, but what about Mother Earth’s pain and suffering? Nowadays, brands like Loomstate are becoming more globally conscious of the way they manufacture their premium denim. In the ongoing battle of conventional methods versus organic, Complex asked Loomstate to break down for our readers the real reasons why going green with their jeans is the way to go. Do the knowledge after the jump.
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