Style Retail Spotlight: Generic Man Pop-Up Shop

Images courtesy of Sonny Gerasimowicz

STORE: Generic Man Pop-Up Shop at 15 Twenty (Urban Outfitters Concept Space) from June 13th through July 10th

CITY: Hollywood, California

SINCE: 2006 (Generic Man brand)

FOUNDED BY: Kevin Carney and Brandon Day

PRICES: $$$ (out of 5)

WHY WE COSIGN: Founders Kevin Carney and Brandon Day made their dream into a reality by taking the classic NYC rants about the “state of culture” and actually doing something about it. The two started Generic Man as “a case study in adultism”, and brought independent footwear to the scene with a bang: the first few series of handcrafted sneaker/shoes were critically acclaimed and picked up immediately by the NYC fashion crew. Generic Man continues to kill it, but the brand spawned the offshoot, Generic Surplus in Fall 2008 to create a more affordable and casual collection with similar themes. Generic Surplus’ simple silhouettes are quality sneakers with minimal branding. The Generic Man Pop-Up Shop will be the first opportunity for consumers to purchase the entire Fall 2009 Generic Man and Generic Surplus collection, and is a must stop if you’re in the Hollywood area.
FOR MORE INFO AND PICS ABOUT THE STORE CLICK HERE

Kicks of the Day Generic Surplus Military Hi-Top

You might think of Generic Surplus as the “poorman's” Common Projects, and we don't say that in a negative way. Let's face it everyone's broke, and spending $300 on a pair of sneakers just isn't smart. Plus this Generic Man offshoot brand offers sophisticated silhouettes that look much more expensive than they actually are.

These fashion-set friendly Military Hi's clock in at a reasonable $70, so your wallet won't take too much of a hit. Check for them at Steven Alan in the next few weeks.
$70, www.stevenalan.com

Kicks of the Day Generic Man Chuckman

Generic Man originally started back in 2006 out of a New York City loft. Since then, the brand has re-located to Los Angeles, while maintaining a studio in Milan that churns out hits like this ChuckMan.

The sneaker-shoe done right comes in a slew of colors, but this silver make-up might be the smartest option when sneakers aren't appropriate. Check for the classy switch-up in fashion-y stores like Steven Alan and Fred Segal this summer.
$225,thegenericman.com