Music Interview: Donnis, A-Trak & Catchdubs Talk Fool’s Gold Deal

For a label that has, in its brief existence, launched the careers of some of the most exciting new artists in the music game (including Kid Cudi, The Cool Kids and Kid Sister), Fool’s Gold doesn’t seem to be a very appropriate name—you hear the term and you automatically think of a fake version of something valuable (that, or a horrible Matthew McConaughey movie). But in an industry that’s always hungry for the next big thing, the label founded by perpetual tastemakers DJ A-Trak and Nick Catchdubs is as real as it gets.

Looking to continue on with their Midas touch, the Fool’s Gold crew has teamed up with one of the hottest rappers coming out of ATL, Donnis, to release a proper single for “Gone,” a standout track from his recent mixtape Diary of an Atlanta Brave. We linked up with all three dudes to see how the deal came about, why they choose the song and why Fool’s Gold doesn’t mind finding new talent. Read the interviews below…

Music Kid Cudi Discusses The ‘Heaven At Night’ Video

Photo:Duran Rose

The setting for Kid Cudi’s first music video was like a homecoming. Since the 23-year-old Cleveland native took up residence in Brooklyn three years ago, he’s been treated like one of the Big Apple’s own, mainly by the pack of self-made cool kids who appear in his new video “Heaven At Night”. To help bring the song to life, he teamed up with multi-tasking party promoter/director Vashtie, who’s known for her unique take on the Pharrell, Lupe, Kanye banger “Us Placers”.

While Cudi’s runaway hit “Day And Night” pushed his name past the indie world, he was still lacking a formal introduction to the world. That is, until this summer when he dropped his Man On The Moon mixtape, which garnered even more attention from influential folks like Kanye, who recently called Cudi the “best new artist.” Can’t beat that. In this exclusive Complex interview, the kid talks about making powerful music, being a dork, and the vision for his forthcoming album…