Style Retail Spotlight: Nooka Pop-Up Shop at Den

STORE: Nooka Pop-Up Shop at Den, from July 10 through August 16

CITY: NYC

SINCE: 1997 (Nooka)

FOUNDED BY: Matthew Waldman (Nooka)

PRICES: $$$ (out of 5)

WHY WE COSIGN: Artist and designer Matthew Waldmen founded Nooka on the concept of innovative and futuristic design. This summer, Nooka (like rag & bone, Robert Geller and Engineered Garments before it) is taking up occupancy at concept boutique Den. The temp shop will showcase the brand’s latest digital wristwatches, along with modern belts, wallets, and its debut fragrance.

BRANDS CARRIED: Nooka

We talked with Matthew about his inspirations and what lies ahead for his brand. See our interview, pics of the store, and address below…