Style Brand Profile: CTRL Clothing Co.

Started by two friends in Finland a decade ago, CTRL Clothing is a vaguely street-wearish brand that does crazy prints and colors in a surprisingly fresh, un-fruitloops way. The line has its roots as a skateboard brand and it’s clear that it hasn’t strayed away from the counterculture. (Check out the NSFW “About” section on their website to get a little taste of their sense of humor.)

The diverse company makes everything from T-shirts (some with clever internet references), patterned hoodies, New Eras, hot girls clothes, skateboard decks and CTRL brand wheels. They even have Healing Stones and an Escort Service listed on their website categories but (unfortunately) at press time they had no products available. Their Fall 2008 line is an unlikely pairing of African-inspired graphic prints and camouflage. See more pics from the lookbook below.