Over in SoHo, NYC you might notice a small cotton field. In case you’re questioning what era we’re currently in, yes it’s 2008, and no this is not some weird demonstration by those Truth renegades to get you to stop smoking. The plush spectacle is actually a part of a new marketing campaign by Supima (the folks behind US Pima), educating consumers on the source of one of the world’s most integral textiles.

The display sitting comfortably on Houston St. between Lafayette and Crosby St. is only temporary in conjunction with US Pima’s pop-up shop which opened yesterday selling brands from Gilded Age, AG Adriano Goldschmied, and Three Dots. Grab a piece of unprocessed cotton through April 13 or before a ridiculous protest on the deep connection between slavery and the cotton industry.