This thing is awesome, so cool that we had to let you guys know about it. Check out the video below to see Chris taking us through the rapid-prototyping process and how it keeps Burton on top…

BURTON AK 2L STAGGER JACKET
CLICK here to BUY IT NOW at Burton, $370-$420

• CLICK HERE TO SEE MORE “BUY IT NOW” POSTS!

Whoa. Chembot will kill you. [PSFK]

Supreme pays tribute to one of the most influential musicians in American history, John Coltrane. T-shirts with various designs based on photographs of the Jazz saxophonist will be available later this month. Black Flag shout? [Hypebeast]

Premier New York bike boutique Chari & Co collaborates with retailer/designer Steven Alan on two different flannel shirts that feature rider-friendly details such as Velcro-fastened chest pockets and a rear pouch big enough for a water bottle. [Prollyisnotprobably]

Check out the newly designed pictograms for the 2012 Summer Olympic Games in London. [Core77]

Bring the party to the slopes this winter with Liquid Lounger, Burton’s new backpack with a built-in cooler (big enough for a 24-pack) and sound system. [Freshness Mag]

The third season of the Burton sleeper hoodie just got put up, if you don’t have one of these, find a way to get one (save up)! They are a must. [The World's Best Ever]

DC x PK Ripper fixed gear – heeeere it is. [Sneaker Freaker]

Street art is dead? Not so much. Blu at the FAME festival in Italy. [Slam x Hype]

Movado x Kenny Scharf? Holy cool/weird. [High Snobiety]

Daddy’s little boy gets an adidas Nizza for his company birthday! Happy 15th 55DSL! [Kicks on Fire]

So you always wanted a custom shirt. No? Well, just in case, here’s what you need to know. [Valet]

Danny Kass took first place in this year’s halfpipe event, making him the first individual ever to take home five U.S. Open halfpipe championships. He broke the record of four, formerly held by Terje Haakonsen. This past Saturday was an awesome display of snowboarding and sun, so check the jump for Ruprecht’s photos and know that you’ve got about two and a half weeks before all the snow is gone. Get out there!


Luke Mitrani at Friday night’s Quaterpipe contest


Danny Kass, taking first place at Saturday’s U.S. Open Superpipe championship

Even the girls go hard. Women’s champion Elena Hight took third place, rocking a Volcom snowboard (?)

Nuts

Antti Autti, guy in the sky. Spin till ya hit.

Buy Parra’s book, please. Because he is awesome, and if you do that he’ll keep making things. [Turntable Lab]

Spring lines are dropping like crazy, check out Ricardo Campa from HQTR’s new Santa Muerte collecion. [Santa Muerte]

The new 12ozPROPHET site just launched, and even the ads are cool. Big ups to Allen and all the cool guy graf artists who call that place home. [12ozPROPHET]

Some crazy-assed fold up Nikes for your travel bag. [Today and Tomorrow]

Here’s some shots of the Nike 10AC collection. We’re not sure, but it seems to be designed for hugging? [Slam x Hype]

Check out these Coney Island art skateboards by Alessandro Zuek Simonetti. [AZS blog]

Today’s “Buy It Now” item is the iDiom Packable Down Jacket, which is made of a quilted polyester fabric with a goose-down insulation. There are pit zips for ventilation, microfleece-lined handwarmer pockets and a removable hood. The jacket even comes with an iDiom stuff sack for easy stashing when necessary. The Japanese think of everything. For photos of the jacket in both colorways and Buy It Now information, see below…

IDIOM PACKABLE DOWN JACKET, TRUE BLACK
Click Here To Buy It Now At ProBoardShop.com, $297.50

IDIOM PACKABLE DOWN JACKET, ID GREEN
Click Here To Buy It Now At ProBoardShop.com, $297.50

Maybe you heard of Rogan for Target? Maybe you were paying attention to your girl when she was yakking up Zac Posen working for the Bullseye? No? Well, no worries. Shaun White for Target is a collection of access point skate clothes ($10-30) you can actually buy in this post-America, “Why can’t you pay me in Euros?” economic setting. Read on for an interview with the man behind the collection, Jesse White, and to peep the collection.

Interview by Bradley Carbone

Click thumbnails for full-size images.

Complex: So, Shaun White for Target. It’s coming out in a week or so, but it’s been relatively quiet on the hype-circuit, from a “buzz” perspective what do you think the difference is between this line, and past collections?

Jesse White: [Laughs] I know. It’s right around the corner. The consumer for this stuff is a little different for this type of product though. When we do the snowboard line, people see it way out and we get them excited about it, but for something like this, we’re going to do a tight internet and TV play and drive people directly to it. It’s skate clothes, but in the end we had to remember the range of people going to stores to buy this stuff.

Complex: Did you work directly with Target on promoting the line post-design?

Jesse White: Working with Target was actually really cool. Instead of Target giving us the corporate marketing handbook, they sat with us. They’ve been really open, because the people [at Target] know skate culture is finicky, and they know we know it better than they do. I mean, these guys do all kinds of sick design, but it is a big company and skateboarding is full of skeptics.

Complex: Burton, who you’ve worked with in the past, is corporate, but Target is big business. How was that trying to design for a non-skate or snow brand?

Jesse White: This is the first project that we’ve tackled like this. Shaun and I are really involved in our endemic culture, and our biggest fear [in] branching out to Target was whether they were going to accurately portray the image that we wanted. This collection shows a good middle ground between the core and the lifestyle.

Complex: Shaun has a lot of corporate brands stickered onto his boards and helmets. Do you guys get a lot of push back on that type of stuff?

Jesse White: We do work with a lot of corporate brands, but even though these are big companies, we still try to make sure we’re working with companies who can best and most smoothly relate to the skate and snow cultures.

Complex: What was the design process behind this collection?

Jesse White: For a project like this, you create a larger collection and then cut it down. With Target, we told them straight up which items had to be in the line. There are certain skate basics that we needed to give identity to the line. You know like the denim, or certain graphic Ts. Without that, you can lose the focus of the line. Some products are flexible, but some of these are musts. Then we went back and forth about certain graphics and other pieces that would either help or hurt the line. I mean there was some stuff that just wasn’t going to make the cut, you know, certain graphics and whatnot. [Laughs]

Complex: In a short sentence, what is Shaun White for Target?

Jesse White: We wanted to design clothes that our friends would wear.

Complex: How does working with Target differ from Burton?

Jesse White: The biggest difference is comfort level. Target appeals to so many people that we had to design to a broader audience. I mean, it’s huge. When we set off to design this stuff, the biggest challenge was “who are we working with?” We went to Target HQ, sat down in a big boardroom, but at the end of the day there was just a tight crew working on the collection. They were really open to discussions, and the strictest guidelines were just working with the deadlines.

Winter X Games XII kicked off in Aspen last night. Tanner Hall placed first in the men’s ski superpipe and Levi LaVallee took the gold for doing backflips on a snowmobile. Something he’s obviously practiced before. Shaun White, jamming with Mat Hoffman at the Target Chalet last night, hasn’t slipped any gold around his neck. But he’s definitely cashing checks in Aspen. Yesterday Burton announced a new 10-year deal with White with intentions of expanding his signature line, The White Collection. The announcement comes on the heels of White’s new contract with Target to produce a casual line under his name. Maybe White will get the big Red Dot to change its stance on bloggers.