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Technology VIDEO: Inside Burton’s 3D Printing Process


This fall, we took a trip up to Burlington, Vermont to meet with Burton Snowboards while doing research for an article on snowboard technology in our October/November issue (on stands now). While there, we stopped in at the Burton R&D center to meet with Senior Product Development Specialist Chris Doyle, the madman/tinkerer behind a lot of Burton’s latest innovations. He showed us the rapid-prototyping machine they use for testing out new ideas, a 3D printer that can make snow-ready plastic prototypes in a matter of days, as opposed to months going back and forth with overseas factories.

This thing is awesome, so cool that we had to let you guys know about it. Check out the video below to see Chris taking us through the rapid-prototyping process and how it keeps Burton on top…

October 23, 2009 | Permalink | 1 Comment
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Style Buy It Now: Burton AK 2L Stagger Jacket

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Although it feels like the middle of December, it’s still kinda early to be pulling out that hard-body, huge snorkel you got stashed in the attic. Looking like a real-life version of the Michelin Man is not what’s poppin, a fact that our snowboard homies have been on for a while now. So retain your mobility with today’s Buy It Now, the AK 2L Stagger Jacket by Burton. Its waterproof and windproof Gore-Tex outer shell will hold you down without blowing you up (ayo!). Read on for detail pics and where to buy info…

October 19, 2009 | Permalink | Comment
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Style Daily Style & Design News: October 19, 2009

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Urban legend Eric Haze relaunches his website and showcases a wider variety of his old and new works. [Interhaze]

Whoa. Chembot will kill you. [PSFK]

Supreme pays tribute to one of the most influential musicians in American history, John Coltrane. T-shirts with various designs based on photographs of the Jazz saxophonist will be available later this month. Black Flag shout? [Hypebeast]

Premier New York bike boutique Chari & Co collaborates with retailer/designer Steven Alan on two different flannel shirts that feature rider-friendly details such as Velcro-fastened chest pockets and a rear pouch big enough for a water bottle. [Prollyisnotprobably]

Check out the newly designed pictograms for the 2012 Summer Olympic Games in London. [Core77]

Bring the party to the slopes this winter with Liquid Lounger, Burton’s new backpack with a built-in cooler (big enough for a 24-pack) and sound system. [Freshness Mag]

October 19, 2009 | Permalink | Comment
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Style Daily Style & Design News: August 17, 2009

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It literally could not get any hotter in New York today. Live it up, ’cause in a few months you’re going to want one of these. [Hypebeast]

The third season of the Burton sleeper hoodie just got put up, if you don’t have one of these, find a way to get one (save up)! They are a must. [The World's Best Ever]

DC x PK Ripper fixed gear – heeeere it is. [Sneaker Freaker]

Street art is dead? Not so much. Blu at the FAME festival in Italy. [Slam x Hype]

Movado x Kenny Scharf? Holy cool/weird. [High Snobiety]

Daddy’s little boy gets an adidas Nizza for his company birthday! Happy 15th 55DSL! [Kicks on Fire]

So you always wanted a custom shirt. No? Well, just in case, here’s what you need to know. [Valet]

August 17, 2009 | Permalink | 1 Comment
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Events Burton U.S. Open 2009 Photos by Peter Ruprecht

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Each Spring, right around St. Patrick’s Day, Burton throws its annual “Who’s Who” of snowboarding and plays host to the U.S. Open at Stratton, Vermont. The festivities went down this past Saturday and Sunday, and photographer Peter Ruprecht was there to document it all.

Danny Kass took first place in this year’s halfpipe event, making him the first individual ever to take home five U.S. Open halfpipe championships. He broke the record of four, formerly held by Terje Haakonsen. This past Saturday was an awesome display of snowboarding and sun, so check the jump for Ruprecht’s photos and know that you’ve got about two and a half weeks before all the snow is gone. Get out there!

March 24, 2009 | Permalink | Comment
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Style Daily Style & Design News: February 11, 2009

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Burton x Valentine’s Day snowboards. Love is in the air? Well, sex, anyway. [Freshness]

Buy Parra’s book, please. Because he is awesome, and if you do that he’ll keep making things. [Turntable Lab]

Spring lines are dropping like crazy, check out Ricardo Campa from HQTR’s new Santa Muerte collecion. [Santa Muerte]

The new 12ozPROPHET site just launched, and even the ads are cool. Big ups to Allen and all the cool guy graf artists who call that place home. [12ozPROPHET]

Some crazy-assed fold up Nikes for your travel bag. [Today and Tomorrow]

Here’s some shots of the Nike 10AC collection. We’re not sure, but it seems to be designed for hugging? [Slam x Hype]

Check out these Coney Island art skateboards by Alessandro Zuek Simonetti. [AZS blog]

February 11, 2009 | Permalink | Comment
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Style Buy It Now: iDiom Packable Down Jacket

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For its 2009 collection, Burton’s Japanese house label iDiom (the brainchild of design guru Hiroshi Fujiwara) collaborated with Jeff Staple. The resulting product, as you might have guessed, is clean, technical and dope.

Today’s “Buy It Now” item is the iDiom Packable Down Jacket, which is made of a quilted polyester fabric with a goose-down insulation. There are pit zips for ventilation, microfleece-lined handwarmer pockets and a removable hood. The jacket even comes with an iDiom stuff sack for easy stashing when necessary. The Japanese think of everything. For photos of the jacket in both colorways and Buy It Now information, see below…

December 15, 2008 | Permalink | Comment
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Style Brother Jesse Talks ‘Shaun White For Target’

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There are two brothers White. Shaun is a professional skateboarder/snowboarder, and Jesse is the designer behind Burton’s impressive White Collection. Success begets success, and on July 27th, the two are dropping Shaun White for Target, a continuation of the series that the Target superbrand has been creating in conjunction with designers in the know.

Maybe you heard of Rogan for Target? Maybe you were paying attention to your girl when she was yakking up Zac Posen working for the Bullseye? No? Well, no worries. Shaun White for Target is a collection of access point skate clothes ($10-30) you can actually buy in this post-America, “Why can’t you pay me in Euros?” economic setting. Read on for an interview with the man behind the collection, Jesse White, and to peep the collection.

July 23, 2008 | Permalink | 1 Comment
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Sports Shaun White Stacking Paper At The X Games

Mat Hoffman (drums) and Shaun White (guitar)
Mat Hoffman (drums) and Shaun White (guitar) at the Target Chalet/Photo: Tracy Anderson

Winter X Games XII kicked off in Aspen last night. Tanner Hall placed first in the men’s ski superpipe and Levi LaVallee took the gold for doing backflips on a snowmobile. Something he’s obviously practiced before. Shaun White, jamming with Mat Hoffman at the Target Chalet last night, hasn’t slipped any gold around his neck. But he’s definitely cashing checks in Aspen. Yesterday Burton announced a new 10-year deal with White with intentions of expanding his signature line, The White Collection. The announcement comes on the heels of White’s new contract with Target to produce a casual line under his name. Maybe White will get the big Red Dot to change its stance on bloggers.

January 25, 2008 | Permalink | 3 Comments
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Sports Go South With Burton’s 28 Day Winter

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For more than 10 years Burton team riders have shredded the Southern Hemisphere while most America works on their summer tans. 28 Day Winter documents the latest mission with 176 pages of photographs by Dean “Blotto” Gray, Jeff Curtes, and Adam Moran. The shooters followed a squad of Burton riders including Terje Haakonsen, Hannah Teter, Nicolas Muller, and the ubiquitous Shaun White tearing up rocky terrain on the earth’s south side. Blotto, who we caught up with via email, described the evolution of the book, “After completing the month long shoot through Chile, New Zealand and 72 hours on Mt Hood in Oregon, the photography was compiled and we all said, ‘Let's do this book.’ The title tells just what it was, a 28 day winter.” For anyone trying to start a North vs. South rivalry, Blotto had this to say, “The typical story with shooting snowboarding in the Southern Hemisphere was that of 'It's not as good as the terrain in the Northern Hemisphere…only good for catalog shots…not enough snow.' We've never subscribed to this attitude and this book is a testament to that. You're dealing with the best riders in the world, professional photographers, and terrain that will get you just as hurt as anytime in January or March.”
28 Day Winter: A Snowboarding Narrative ($40), powerHousebooks.com

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January 23, 2008 | Permalink | 1 Comment
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