Style Retail Spotlight: Burn Rubber (Detroit)

STORE: Burn Rubber
CITY: Royal Oak, MI
SINCE: 2004
OWNED BY: Rick Williams and Roland Coit
PRICES: $$$ (out of 5)
WHY WE COSIGN: With all the talk of the diminished auto industry and its effect on Detroit’s economy, it’s hard to think of any business prospering in the Motor City in 2009. Especially a small boutique that sells a cool crop of limited edition sneakers, t-shirts and fitteds. If you believe CNN and Fox News, people in the D are too cash strapped and depressed to conspicuously drop dough on the latest wares to stay fly, right? If that’s the case, no one told Rick Williams and Roland Coit, owners of one of Detroit’s hottest shops, Burn Rubber…




