Sports Five Reasons To Hate the Boston Celtics Again

After winning the NBA championship, Beantown is gassed.

A year ago, even haters had to begrudgingly root for the Boston Celtics. After sinking to new lows in 2006-07, honoring recently deceased coaching legend Red Auerbach with a 24-58 record and a franchise worst 18-game losing streak, the once proud Celts organization finally did something right when general manager Danny Ainge teamed Paul Pierce with Kevin Garnett and Ray Allen. Perennial All-Stars who’d given their best years to shitty Minnesota Timberwolves and Seattle SuperSonics squads, respectively, they formed “The Big Three,” a trio of hungry aging ballers who would push their mamas down stairs to win a ring. KG, in particular, changed the culture of the team, convincing guys who’d only known losing to hustle and think of the Celts as a brotherhood (James Posey then added the awkward extended man-hug to the mix).

KG’s borderline psychotic passion and intensity rubbed off on everyone, including non-Celtic fans, who wanted to see him triumph, even if it meant spoiled Boston drunks fans getting yet another title. But now that the Celtics are defending NBA champions, it’s officially OK to hate them again. In fact, it’s the right thing to do. Read on to for five reasons that you should hate the C’s.

Style Retail Spotlight: Achilles Project

All photos courtesy of John Horner Photography.

Out-of-towners come to Boston and go straight to Newbury Street, home to Karmaloop and the usual retail suspects. Mighty generic. For a look into the future of retail spaces, head toward the waterfront to the still-developing Fort Point Channel neighborhood'think DUMBO 10 years ago'and check out Achilles Project. It’s much more than your typical clothing store.

Housed in a former warehouse with high ceilings and gleaming wooden floors, Achilles Project includes a boutique, bar/restaurant, art gallery, and hangout space. Diversifying a retail space isn’t new'e.g., Fred Segal’s in Santa Monica and the original Prohibit in NYC'but Achilles Project may be the best one yet. Check out our photo breakdown of the spot below…

Sneakers NoMas X Puma Boston First Rounds

The sports nuts at NoMas must be hitting off every major sports city with their own First Round. We saw the NYC and L.A make-ups, next up will be the Boston version. Done up in a Celtics colorway and with tributes to Reggie Lewis seen throughout the kicks, the sneakers will be available March 17th only at Bodega. Close up shots after the jump.