Microsoft’s Blue LED & The Evolution Of Mice

treats — Thu, 28 Aug 2008 20:01:00 +0000

It’s been a while since we’ve seen a big innovation in computer mice, but Microsoft claims that their new Blue Track mouse will change the game by using LED lights for control. With a wider-angle lens, it promises more accuracy than infared laser or optical mice.

The Blue Track popped up recently on Germany’s Amazon website and is set to roll out on September 9th. But will laser and touchpad devotees be quick to make the switch? We decided to take a look back at the major innovations throughout the history of the mouse to put things in perspective.

See how far the cursor has come…

Can Jerry Seinfeld Save Microsoft’s Ad Campaign?

treats — Fri, 22 Aug 2008 16:43:46 +0000

With as much money Microsoft stacks from running businesses to Xbox 360, their advertisements should equate that success, right? Wrong. They haven’t been able to crack the “cool” market because Apple holds it down with straight-forward, minimally-styled clips. But when Steve Jobs recently took another shot at Bill Gates‘ Windows Vista operating system, the software mogul tapped Jerry Seinfeld to clap back.

We’re not sure if the $300-million dollar campaign will actually work, simply because Jerry’s been catching bricks since Seinfeld went off the air. The handful of other ads he did for the geriatric crowd (American Express, Hewlett Packard), and last year’s Bee Movie are, well, straight up B’s. So we figured we could jog Microsoft’s memory (zing!) by compiling five (2 of which ended up being banned) of their greatest hits for a little inspiration.

BILL GATES’ LAST DAY AT MICROSOFT

ZUNE TICKLE PARTY

MICROSOFT XP (BANNED)

XBOX LIVE (BANNED)

MICROSOFT OFFICE LIVE MEETING

Complex Blog » Bill Gates

Microsoft’s Blue LED & The Evolution Of Mice

Can Jerry Seinfeld Save Microsoft’s Ad Campaign?