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#5. Hyundai vs Lexus
• Everyone loves going at Lexus. Before their Genesis hit the block and with it the string of awesome commercials, Hyundai thought it wise to compare their Sonata sedan to Lexus’ top of the line, boy body sedan, the LS series, which is bold because the Sonata is no where near as good as a Lexus LS. But it showed Hyundai is a ballsy company. And we like balls. [II].

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#4: Buick vs. Lexus
• As one of the brands General Motor’s decided to keep alive, Buick needed a product that told customers (and investors) that one of America’s most storied brands had plans to stick around for a while. That came in the form of the 2010 LaCrosse. A spacious, luxurious, albeit tame, mid-sized sedan, GM pitted it squarely against the luxury brand that made the most popular tame mid-sized luxury sedan, Lexus. In this ad, the B-Boys take an odd but bold approach: they don’t just call out Lexus by name, they show that their car is every bit the same as luxurious by showing every detail of the car. Will Lexus buyers go for a Buick?

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#4: Chevrolet vs. Ford
• The truck divisions of the three American car companies have been going at each others necks in commercials since the 70s. But recently, Chevy has been going at EVERYONE: Dodge, Honda, Toyota, and in this ad, Ford. Instead of comparing the actual mechanical features like towing capacity, total power, and MPG of the Ford F-150 and the Chevy Silverado, like they do in this ad, they make fun of it for having luxuries such a step ladder. We’re not “truckers” but we wouldn’t mind having a step ladder. Does that make us bitch-made?

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#2: BMW vs. Audi
• Over the past few years, Audi has been on a mission to topple the other two German auto makers, BMW and Mercedes-Benz. And suffice to say, they have a rough road a head of them. To smooth the course, they started airing ads and mini movies that took shots at those two brands (and Lexus, of course), and none of them said a word. Until this. BMW made an ad to show how excited BMW owners are to get into their cars. Cool. Then they released a “part 2″ that showed a guy driving a car with four rings on the front trying to get into his car. Can someone say, shots returned?

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#1: Audi vs. BMW, Lexus, Mercedes-Benz and Ferrari
• Audi is the king of taking shots in commercials. They’re like Apple in that regard. They have no problem going at anyone. In this ad they take shots at Lexus, BMW, Mercedes-Benz (all of whom they’ve gone at individually) and Ferrari. Ferrari! Who takes shots at Ferrari?! Audi does.

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EXTERIOR: It’s obvious upon first glance that the e-Tron is based on Audi’s two-door sports car, the R8. If the R8 had never come out, this thing would be futuristic as all hell, but now, we wouldn’t be surprised or shocked to see it in front of a San Francisco Starbucks. That said, there are major differences. The seams and ends are nipped and tucked to give it a more slick look: since it’s all electric, there’s no need for all the vents and air ducts, making it appear more streamlined.Then there’s the wire grill that matches the multi-spoke wheels that really gives the car an iRobot look. The coolest part to us, though, is the adaptation and advancement of Audi’s LED lighting system. Not only do they look sick, they’re loaded with special features. Say you’re driving and it starts to rain heavily, the lights will automatically adjust their angle and brightness to help you wade through the rain. Or, if, for whatever reason, you’re turning into a dark alley, the lights will reconfigure themselves to light the corner before you turn around it.

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INTERIOR: Removing all the components of a conventional internal combustion engine frees up a lot of space. The Audi engineers took advantage of all that extra space by making the two-door sports coupe way more spacious inside. Less is more with the Audi e-Tron. There are no extraneous switches and buttons on the dash—all you see is the knob control for Audi’s Multi Media Interface (MMI) and some buttons on the steering wheel. Everything is built to center around the driver. In place of the dials and gauges now rests a screen that will display all the info a driver needs, while a traditional speedo sits to drivers right and a battery/energy gauge sits to left. Audi intends for you to keep your eyes right where they should be.
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DRIVETRAIN: The big news about the e-Tron is its all-electric drivetrain. Comprised of four electric motors—one attached to each wheel—that puts out a combined 313 hp and an unreal 3318 lb-ft of torque! (the Bugatti Veyron, the most powerful road car only has 922 lb-ft of torque) All that allows it to hit 60 mph in around 4.8 seconds (est). However, if you attempt to hit that zero to 60 mph time and you’re trip will be much shorter than the claimed 154 miles. To slow this e-beast, it’s been outfitted with ceramic brakes that, like many hybrids and other electric cars, reuse energy lost when braking.
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