Asher Roth: “Rap Is In The Suburbs Now”
Whether or not you relate to his All-American suburbanite persona, it’s been hard to ignore Asher Roth lately. After signing with Steve Rifkind’s SRC Records (home to Akon and Wu-Tang), the white boy from Morrisville, PA made a big splash last month with his Don Cannon and DJ Drama assisted mixtape The Greenhouse Effect.
His voice and punchline-heavy flow might bear some similarity to that of a certain Detroit rapper from 8 Mile, but Roth has managed to establish a unique persona with his recent remakes of Lil Wayne’s “A Milli” and Jay-Z’s “Roc Boys.” We spoke with Asher while he was in Chicago en route to working with The Cool Kids. In this exclusive interview, Asher talks about growing up on Dave Matthews, impressing Jay-Z, and why he’s not worried about his suburban rap rival John Brown.
