As we mentioned last week, having a good-looking pair of jeans doesn’t mean you have to break a bill. Today’s Buy It Now, some dope raw denim from April 77, is more proof that affordable quality jeans are out there—you just have to look for them. Or, alternatively, just rely on us to find them for you. The Crusader New Morning jeans are some slim-fit (not skinny) raw denim that will leave you looking fresh without breaking the bank to do so. For details, pics and Buy It Now info, see below…
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BRAND: April77
SINCE: 2002
HOME BASE: Paris
FOUNDED BY: Brice Partouche
WHY WE COSIGN:WHY WE COSIGN: When it comes to clothing that epitomizes the American Western aesthetic, we usually think, of course, of an American brand like Ralph Lauren. But if you’re seeing one too many polo shirts with a horse insignia and want to switch up the brand but keep the look, French label April77 is worth a shot. First known for its excellent denim, April77 was founded in 2002 by Brice Partouche. Brice’s father founded the denim brand Bonaventure back in the ’80s, so April77’s American West aesthetic should come as no surprise. Like father, like son—no Birdman.
From hand-woven Peruvian ponchos to double-weave Japanese cotton denim, April77’s Fall/Winter collection touches on the Western prairie lifestyle, pulling most of its creative inspiration from the rockabilly culture of the mid-’50s. Great stuff, and for these prices—$50 for T-shirts to $418 for twill trench coats—it damn well better be. But trust us, we wouldn’t lead you away from Ralph if it wasn’t.
WHERE TO FIND IT: Colette in Paris, Dover Street Market in London, Hlorenzo in L.A, Loveless in Tokyo, Revolve Clothing, Yoox and S|Sense.
See below for pics from the Fall/Winter 2009 Collection…
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Capsule Paris is a new international menswear tradeshow started by the BPMW agency. In its second season in Paris, (Capsule) came with an exciting roster of brands. Many exclusive, hard to find Swedish and UK brands were present as well as some Complex classics including Common Projects, Wings + Horns and WoodWood. Not to mention it was held in one of the most beautiful cities in the world, while the Paris Men’s collections were showing all around the city.
If you weren’t lucky enough to be there, s’all good'we got you covered. Read on to see our 6 favorite collections from the show…
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