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Music

A-Trak & Nike’s Running Man Workout Plan

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Two years ago, Apple and Nike married music with sports through a project called Nike+iPod. Through Steve Jobs’s technology, a small device is inserted into one foot of your running shoes, and all the details about your workout (time, and distance traveled) are recorded on your iPod. All they needed was the music to match.

Since linking up, they’ve already commissioned exclusive “Original Run” mixes by LCD Soundsystem, Aesop Rock, and the Crystal Method. In the latest installment, DJ/Producer A-Trak fuses hip-hop sounds for an adrenaline rush of electronic beats. The 43-minute mix called Running Man dropped Tuesday and is now available on iTunes. Listen to a sample A-Trak song below.

June 26, 2008 | Permalink | Comment
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Music

The Ting Tings Get That iPod Money

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Looks like the next “it” band to blow up from an Apple advertisement could be The Ting Tings. Although the British pair have never gotten a major commercial look, lead singer Katie White and instrumentalist Jules De Martino could very well become the new Feist, who blew the fuck up last year when “1,2,3,4″ was featured in a Nano commercial.

In addition to the Apple co-sign, the Ting Tings’ new single “Shut Up and Let Me Go” will appear on their debut album, We Started Nothing (due out May 19). After the jump, watch the commercial and a video of the duo performing the song live in LA.

April 28, 2008 | Permalink | Comment
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Technology

Apple Patents iPod Goggles

appleshades_main.jpgMac nerds have been gossiping about the possibility of “iPod Shades” since Steve Jobs toyed with the idea of using head-mounted video displays in a 2005 interview. Well, it looks like the company may have taken the first step towards making this into a reality when a recently filed patent for a “Head Mounted Display System” went public late last week. The “goggles” include a an integrated fiber optic line which acts as a lanyard that can be tightened to fit your head. The patent also includes several concepts related to the display, like an imaging device that splits video signals into a right and left image. Check out some more diagrams from the extensive patent after the jump.

April 21, 2008 | Permalink | Comment
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Computers

MacBookPro Gets Touchy-Feely

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Apple is expanding it’s multi-touch technology beyond its line of iPhones, iPods, and the newly coveted Air, upgrading the MacBook Pro now too with a touch sensitive trackpad. You can now “pinch, swipe, or rotate to enlarge text, advance through photos, or adjust an image.” Marvel at the the video demonstration.

February 27, 2008 | Permalink | Comment
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Sneakers

Steve Jobs x Mark Parker = Takeover

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Ever get the feeling that you don’t quite belong? Sure, we consider ourselves cool and all, but when Nike invited us to check out some top-secret shit that they were about to unveil, supposedly with Apple involved somehow, we didn’t expect this: we walked into a breakfast meeting of about 25 people, people being an understatement. We’re talking gods here, like Shawn Stussy, Hiroshi Fujiwara, Spike Lee, James Jebbia.

So who comes out to shed some light on these Nike/Apple rumors? Nike CEO Mark Parker, and the man himself, Apple CEO Steve Jobs. Holy crap. If someone dynamites this spot right now, we thought, nothing cool would come out for the next 5 years. In a word: Drowning in steez.

Messrs. Parker and Jobs then showed us the Air Zoom Moire Plus: a three-part component system of a sneaker, iPod Nano, and a $30 device that makes it the next big thing. The sneaker, the Air Zoom Moire Plus, has an embedded smart chip that communicates with your iPod Nano, and while you run you can access pace, distance traveled, and time all with the touch of a button. A nice woman comes over your music and lets you know everything you need to keep on.

That’s not all, though. When you’re done with your exercise, plug in your Nano and upload all the information onto a special website that will track your daily progress. It’s one of the coolest things we’ve seen in a while, and might just be the thing to get us off our asses.
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May 24, 2006 | Permalink | 1 Comment
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