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	<title>Complex Blog &#187; and Tokidoki</title>
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	<description>Buy.  Collect.  Obsess.  The original buyer's guide for men.</description>
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		<title>Retail Spotlight: DIZTRICT</title>
		<link>http://www.complex.com/blogs/2009/03/19/retail-spotlight-diztrict/</link>
		<comments>http://www.complex.com/blogs/2009/03/19/retail-spotlight-diztrict/#comments</comments>
		<pubDate>Thu, 19 Mar 2009 15:51:11 +0000</pubDate>
		<dc:creator>frederickm</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Style]]></category>
		<category><![CDATA[and Tokidoki]]></category>
		<category><![CDATA[Caseology]]></category>
		<category><![CDATA[Diesel]]></category>
		<category><![CDATA[DIZTRICT]]></category>
		<category><![CDATA[Eat the Cake NYC]]></category>
		<category><![CDATA[EOS]]></category>
		<category><![CDATA[G-Shock]]></category>
		<category><![CDATA[Kidrobot]]></category>
		<category><![CDATA[Magic]]></category>
		<category><![CDATA[Modern Amusement]]></category>
		<category><![CDATA[Mukul Lalchandani]]></category>
		<category><![CDATA[Nooka]]></category>
		<category><![CDATA[Retail Spotlight]]></category>
		<category><![CDATA[STORM]]></category>

		<guid isPermaLink="false">http://www.complex.com/blogs/?p=24237</guid>
		<description><![CDATA[Step inside this new watch and accessories shop in New York City's West Village.]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-24269" title="diztrictlead" src="http://c.complex.com/blogs/wp-content/uploads/2009/03/diztrictlead.jpg" alt="diztrictlead" width="480" height="458" /><br />
<font size="1"><em>Images courtesy of <a href="http://www.eatthecakenyc.com" target="_blank">Eat the Cake NYC</a>.</em></font></p>
<p>Created by the founder of the <a href="http://store.eosnewyork.com/" target="_blank">EOS New York store</a>, <strong>DIZTRICT</strong> in the West Village NYC houses all your favorite accessories brands. Themed to reflect the five boroughs, DIZTRICT offers brands that have a sleek and edgy design in a fun environment. &#8220;We chose the brands that sit together and hand-select the merchandise to build a story,&#8221; says <strong>Mukul Lalchandani</strong>, CEO of EOS offshoot <a href="http://caseology.com/" target="_blank">Caseology</a>. Lachandani, who also advises the <strong>MAGIC</strong> trade show on accessories, personally picks the timepieces to fit the NYC lifestyle for District.</p>
<p>Among the brands DIZTRICT carries are <strong>Diesel</strong>, <strong>EOS</strong>, <strong>G-Shock</strong>, <strong>Kidrobot</strong>, <strong>Modern Amusement</strong>, <strong>Nooka</strong>, <strong>STORM</strong> and <strong>Tokidoki</strong>. Check out store info and more images below&#8230;<br />
<span id="more-24237"></span><br />
<img class="alignnone size-full wp-image-24273" title="interior1" src="http://c.complex.com/blogs/wp-content/uploads/2009/03/interior1.jpg" alt="interior1" width="480" height="315" /></p>
<p><img class="alignnone size-full wp-image-24270" title="digitals" src="http://c.complex.com/blogs/wp-content/uploads/2009/03/digitals.jpg" alt="digitals" width="480" height="732" /></p>
<p><a href="http://www.diztrict.com/" target="_blank">DIZTRICT</a><br />
259 Bleecker Street (at Cornelia Street)<br />
212-627-8546</p>
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