Style Brand Profile: Alternative

The “Don” long-sleeve henley in Vintage Black, $42

For quality basics, we’ve been huge fans of Alternative apparel for a while'note, “Alternative” apparel not “American.” No disrespect to Dov and his harem of barely-legals, but Alternative is just that: a great alternative to the glut of similar lines on the market. Your girl already knows about Alternative’s awesome (and sheer) Burnout T-shirts, but you too should be up on the brand’s selection for men'everything from butter-soft tees, hoodies and henleys to the Alternative Earth eco-friendly line, all with innovative washes and great attention to detail. Ordering from Alternative’s web site is fast and easy and everything is affordable.

It may seem like a best kept secret now, but Alternative has actually been around since 1996; it was founded by Greg Alterman, who also serves as the brand’s creative director. We talked with Greg about his inspirations and what lies ahead for his brand. See our interview and more pics from the Alternative line below…