This year marks the 20th anniversary of the sneaker that had everyone pressing the air-filled basketball before sporting events, stunting in the lunch room, or just plain wasting time pretending to talk to girls. The Reebok brand is investing heavily on bringing the sneaker back with a series of new releases, and you know what? It just may work, because the sneaker has history. Hit the jump and take a walk through the Pump’s best moments…

NOVEMBER 20TH, 1989: DOMINIQUE WILKINS INTRODUCESTHE REEBOK PUMP
• “Pump up and Air Out!” November 20, 1989 started the Reebok Pump reign. Not only did the shoe look unconventional, but the pump-up aspect was something that no one had ever seen before. The first series of commercials were heavy on the anti-Nike tip, with Dominique Wilkins asking “Mike” to come Pump up on primetime TV. Craze.

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1990: REEBOK COURT VICTORY IS INTRODUCED
• Shots fired! Tennis star from the early 90s, Michael Chang made it clear to Nike who he was riding with en route to becoming a top ranked tennis player. Chang’s Pumps that hit over a decade ago have since been retro’ed. Who knew a tennis player could be so badass on the international stage? Dude straight up bitched Agassi.

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1990: SATURDAY NIGHT LIVE PRESENTS “NIKEY TURKEY”
• In this SNL parody of the sneaker, Chris Rock and Co, pumped up a turkey, as a take-off on RBK’s commercials. Was this saying the pump was unnecessary and silly? We can’t tell. To be honest, this sketch wasn’t that funny, but hey, it was further proof of the pop-culture status of this awesome little piece of footwear.

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1991: DEE BROWN WINS SLAM DUNK CONTEST WITH THE NO LOOK
• This is where things really picked up. In the ‘91 dunk contest Dee Brown reached down and pumped up his Omni-Lites, the camera got a close-up, and he went on to pull one of the most famous dunks in sports history. So. Sick.

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1993: REEBOK RELEASES THE BLACKTOP MODEL
• The Blacktops were hot, but come on fams, what’s with the fat guys? Is this the first “lifestyle” sneaker commercial? Haha. Welcome to the terradome!

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EARLY 90’s: REEBOK PUMP’S BANNED BUNGEE JUMP COMMERCIAL
• Now this is the commercial they should have put out. PC-Dude vs Mac-Justin Long ain’t got shit on this! For that matter, neither does the Red Bull Extreme Team.

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1991: THE PUMP GOES INTO “OTHER SPORTS”
• The marketing behind this was genius. How do you take the brand further? That’s easy, expand your horizons! White man can’t jump? No problem, he’ll skate his ass off in these things.

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2001: JOHN CENA WEARING THE PUMPS
• Who doesn’t like to Pump their Reeboks before they kick some ass? John Cena later got his own American Flag looking Reeboks but that’s as far as we go on jokes here. Two reason’s A) We’re Celebrating Reebok Pumps and B) We’re kinda scared of John Cena.

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‘03: REEBOK SIGNS YAO MING
• The big friendly giant signed with Reebok in ‘03. Reebok was thinking smart. It was as if they took their two best spokesmen and mixed them into one. They got the size of Shaq and the international Asian charm of Michael Chang. There’s no way Yao could fail, especially with this awesome bigger-than-life Daft Punk advert, and of course his pumps.

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‘06: ALLEN IVERSON’S THE ANSWER IX FEAT PUMP TECHNOLOGY
• AI’s kicks feature the Pump Auto/Off Smart Valve that allow the pump system to automatically engage or deactivate depending on performance needs-please keep it turned on when he (eventually) signs with the Knicks.

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2007-2009: PUMP COLLABOS
• The pump’s collabo with ALIFE was so dope, and for the first time in years Reeboks were killin’ the sneaker nerds. Not only did it open the doors for other shops and brands to come in, it placed the pump as one of the top sneakers of the decade. Oh and they’re made of that tennis ball felt-y stuff! Win.

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‘08: THE REEBOK PUMP X MLB
• Pump technology made its way into baseball, and we’re not talking about those unreleased baseball gloves. These special editions paid homage to New York’s two historic stadiums. Hey, someone’s got to fuck with the Mets, right? RIP Yankee Stadium, RIP Shea. We got you.

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‘08: THE REEBOK PUMP X AUDET
• The Reebok Pump x Audet gold Omni Lite was leaked online in winter of 2007, and drove the Internets nuts. Unfortunately for a while the only place that Sneakerheads could cop them was in Japan until summer of 08′. It just goes to show you how powerful a good Pump can be (pause?).

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‘09: REEBOK PUMP X ORCHARD STREET
• Known for their illicit custom Nike collaborations, the dudes from downtown New York did work on the Reebok Pump, don’t front. Complex cover star Kid Cudi tried, and got tasered. Keep ‘em coming.

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‘09: 20th ANNIVERSARY COLLABS
• For their two-decade mark, Reebok teamed up with top tier shops around the globe, check the full collection here. We want one of each, if anyone is listening.

RELATED: THE TOP 100 SNEAKERS OF THE 2000s

Not sure how anyone could have possibliy noticed with Rosa Acosta strutting her stuff, but the “Fuck Em” rug in Supreme’s photoshoot/video with the video vixen will go on sale soon. [C'est La Vie]

The In4mation x Crooks & Castles t-shirt features the colorful, hand drawn version of the infamous Crooks’ Medusa head. [Solediction]

Win a chance to attend and report on Sneaker Freaker parties to be thrown around the globe on November 19th or 20th. [Sneaker Freaker]

The Lamborghini Reventón Roadster=guaranteed (you know what). Only 20 will be built, so if you’ve got 1.6 million to thrown around, get in line quick. [Wired]

Masa adds various colors and patterns to the once boring winter must-have, neck gators. Made of soft fleece, they come in cool drawstring pouches. [Rad Collector]

Apple’s new Magic Mouse has no visible buttons, but the Multi-Touch area handles everything from double-clicking to scrolling. [Marcus Troy]

So it is true, our favorite TV mom Marge Simpson has posed for the November issue of Playboy. Oh, bee-hive, Marge. [Freshness Mag]

Alife is relocating their warehouse, and they are having a clearance sale (50% to 80% off) starting this week to move some of their old inventory. [Streetlevel]

Been getting your Girl Talk on in the dorm rooms mashing “LOL Smiley Face” to “Paparazzi”? This new Novation Launch Pad will let ‘em know that you’re actually doing something when you push all those buttons. [Gizmodo]

Recent Banksy stencil work spotted in London captures the public sentiment toward ticket writing cops. [Animal]

Undefeated takes its iconic Brent Rollins imagery to a mousepad. Hypebeast! Youporn! Gawker! Here we come. [High Snobiety]

Cop this ALIFE x DIM MAK t-shirt and score a ticket to Cloaks and Daggers (read: The Steve Aoki Show), which takes place next Thursday at Santos Party House in NYC. [Hypebeast]

However, we’re guessing Jay had a treatment like this in his mind from the get-go, ’cause guess what color everyone in the video is wearing? Yup. All black everything! And despite their locale being completely run down, Jay-Z, Kanye and Rihanna look like they just hit the mall and threw a couple ‘fits in the bag. Hov and Ye’s looks may not be for everyone, but we’ve all had those nights when we wanna feel completely murdered out (black on black on black). If you’re feeling a little rough n’ rugged and think you can pull it off, keep reading to see how to recreate both looks…

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WATCH THE VIDEO:

First up, we hit up our homies at ALIFE NYC to see what sneakers were moving units, and some kicks the managers were co-signing. Hit the jump to see the goods from usual favorites like Nike, and Jordan Brand as well as some bangers from New Balance and Warrior, as well as some sneakers your wifey might be interested in.

10. NAME: NEW BALANCE MTG 580
PRICE: $120
COLOR WAY: Lime
ALIFE SAYS: If you can pull them off they’re really dope.

9. NAME: NIKE LUNAR MARIAH
PRICE: $110
COLOR WAY: Black/Black-Red
ALIFE SAYS: New lightweight banger. Not mad at the speckled sole.

8. NAME: NIKE AIR FORCE 1 LOW TIER 0 “BUSY P”
PRICE: AVAILABLE UPON REQUEST
COLOR WAY: Black/Black-Varsity Maize
ALIFE SAYS: Dope Air Force Ones that are a part of the Livestrong series.

7. NAME: BLAZER MID SUPREME TZ
PRICE: $100
COLOR WAY: Sail/Sail-Metallic Gold
ALIFE SAYS: A great alternative to all white Air Force One’s, don’t be afraid to F these up.

6. NAME: WARRIOR FOOTWEAR-BASKETBALL
PRICE: $60
COLOR WAY: White/Red
ALIFE SAYS: The original Chinese brand introduced in 1935 comes back for revenge.

5. NAME: AIR JORDAN DMP 7
PRICE: $350
COLOR WAY: Multi/Multi
ALIFE SAYS:Learn your history. Homie dropped 60+ points in these classics.

4. NAME: NIKE DUNK HI TZ-”FLOM”
PRICE: AVAILABLE UPON REQUEST
COLOR WAY: Black/Black-Varsity Maize
ALIFE SAYS: Probably this year’s most limited shoe.

3. NAME: ALIFE: CHUCK-TOXIC
PRICE: $155
COLOR WAY: Black/ Clear Blue Sole. Also comes in gray.
ALIFE SAYS: Available at ALIFE NYC, Hollywood, Tokyo, and Vancouver.

2. NAME: ARC X NEW BALANCE 1300
PRICE: $165
COLOR WAY: Teal
ALIFE SAYS: Exclusively available (world wide) at ARC Sports .

1. NAME: NIKE X ARC DUNK HI TZ
PRICE: $158, 125$ FOR NY RESIDENTS WITH I.D.
COLOR WAY: Black/White/Gum/Bang!
ALIFE SAYS: A.R.C.’s Second Collab. with NIKE this year. Tier Zero releases. Only place in the world to get them is at the ARC Sports store.

AND FOR THE WIFEY:

3. NAME: NIKE WOMAN’S VANDAL HI
PRICE: $90
COLOR WAY: Matte Silver

2. NAME: WARRIOR FENCING
PRICE: $45
COLOR WAY: White/Blue

1. NAME: GIRLS JORDAN 1 RETRO HIGH
PRICE: $80
COLOR WAY: Cool Gray/Hot Red-White.

These Barneys Everybody Mids by ALIFE will drop to coincide with your turkey hangover, fighting over your wallet with Supra and Nike. The shoes have the same elastic cord and ALIFE brand embossing from the first Barneys collab, but this time the sneakers are taken up a step with patent leather and the introduction of the Barneys man on the heel and sole. Starting today, they’re available exclusively at Barneys and Barneys Co-op locations for $140. Check out all the angles below…

Check multiple angles of the blue and gold versions below, that drop 9/15 for $152 at key accounts like Commonwealth, Barneys, and the original ALIFE locations. Sick.