
Remember the Pump? A lot of people talk about begging their Moms for Jordans, but in a lot of areas, the Reebok Pump held as much cache as any sneaker on the market. Sneakerheads who “really lived it” may contest, but hop in a time machine to 1992 and ask any second grader what sneakers they want, and you’ll get a 50/50 split.
This year marks the 20th anniversary of the sneaker that had everyone pressing the air-filled basketball before sporting events, stunting in the lunch room, or just plain wasting time pretending to talk to girls. The Reebok brand is investing heavily on bringing the sneaker back with a series of new releases, and you know what? It just may work, because the sneaker has history. Hit the jump and take a walk through the Pump’s best moments…
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Alife’s Holiday 2009 Apparel Collection will be available starting this Friday. [Freshness Mag]
Not sure how anyone could have possibliy noticed with Rosa Acosta strutting her stuff, but the “Fuck Em” rug in Supreme’s photoshoot/video with the video vixen will go on sale soon. [C'est La Vie]
The In4mation x Crooks & Castles t-shirt features the colorful, hand drawn version of the infamous Crooks’ Medusa head. [Solediction]
Win a chance to attend and report on Sneaker Freaker parties to be thrown around the globe on November 19th or 20th. [Sneaker Freaker]
The Lamborghini Reventón Roadster=guaranteed (you know what). Only 20 will be built, so if you’ve got 1.6 million to thrown around, get in line quick. [Wired]

All City Writers, a comprehensive book on graffiti’s progression from NYC to various European cities in the ’80s, will be released next month. The hardbound includes 620 articles coevering the culture as well as over a thousand pictures. [Slamxhype]
Masa adds various colors and patterns to the once boring winter must-have, neck gators. Made of soft fleece, they come in cool drawstring pouches. [Rad Collector]
Apple’s new Magic Mouse has no visible buttons, but the Multi-Touch area handles everything from double-clicking to scrolling. [Marcus Troy]
So it is true, our favorite TV mom Marge Simpson has posed for the November issue of Playboy. Oh, bee-hive, Marge. [Freshness Mag]
Alife is relocating their warehouse, and they are having a clearance sale (50% to 80% off) starting this week to move some of their old inventory. [Streetlevel]

Supreme’s 2009 winter lookbook, now showing in Japanese streetwear magazine Cool Trans. [Slamxhype]
Been getting your Girl Talk on in the dorm rooms mashing “LOL Smiley Face” to “Paparazzi”? This new Novation Launch Pad will let ‘em know that you’re actually doing something when you push all those buttons. [Gizmodo]
Recent Banksy stencil work spotted in London captures the public sentiment toward ticket writing cops. [Animal]
Undefeated takes its iconic Brent Rollins imagery to a mousepad. Hypebeast! Youporn! Gawker! Here we come. [High Snobiety]
Cop this ALIFE x DIM MAK t-shirt and score a ticket to Cloaks and Daggers (read: The Steve Aoki Show), which takes place next Thursday at Santos Party House in NYC. [Hypebeast]

When we learned three of the biggest, best dressed pop stars of our generation were all going to appear in a video together, we excepted some glamorous, big money shit. Wouldn’t you? Instead, the Anthony Mandler helmed video for Jay-Z’s second Blueprint 3 single, “Run This Town” has the trio in, what appears to be, a war torn village overrun by rebels (watch it below). There’s also no electricity, just tiki torches and lots and lots of leather. Cool…?
However, we’re guessing Jay had a treatment like this in his mind from the get-go, ’cause guess what color everyone in the video is wearing? Yup. All black everything! And despite their locale being completely run down, Jay-Z, Kanye and Rihanna look like they just hit the mall and threw a couple ‘fits in the bag. Hov and Ye’s looks may not be for everyone, but we’ve all had those nights when we wanna feel completely murdered out (black on black on black). If you’re feeling a little rough n’ rugged and think you can pull it off, keep reading to see how to recreate both looks…
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Sure reading about sneakers that come out in three months is cool, but too often product drops get lost on these internets. That’s where Complex comes in. In our new column “Top Shelf” we’ll check in with the dopest sneaker stores around the country to put you up on the footwear they’re stocking right now.
First up, we hit up our homies at ALIFE NYC to see what sneakers were moving units, and some kicks the managers were co-signing. Hit the jump to see the goods from usual favorites like Nike, and Jordan Brand as well as some bangers from New Balance and Warrior, as well as some sneakers your wifey might be interested in.
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Do you want us to re-print the type above? No. You’re a big kid. If you live in Paris, go see this. It’s gonna be dope. [REAS]
Futura Air Force 1 pack. Let the countdown begin. [Freshness]
How should The Hope Diamond be set? Who the F cares. Maybe you. [Smithsonian Channel]
Two awesome awesome awesome developments in the world of electronics today: Bose’s new headphones and Canon’s new S90 camera. Not sure where that rent money is going to come from… [Gizmodo]
ALIFE x Dickies workwear. Oh cool. [Slam x Hype]
You can chill on chasing the True Blue IIIs. Jordan is going to be dropping the white/white/red cements next year. [Nice Kicks]

A-sqaured gets us over the hump with these paparazzi shots. [Moe Jackson]
Looking for some new Alife sneakers? Head over to the Loop. [Karmaloop]
Hotties in the wild. [DoubleViking]
Here’s Jay Smooth’s take on Raekwon vs. Joe Budden. [Nah Right]
Lil’ Dez got his own sneaker, and they’re pretty cool. [Nice Kicks]
Here’s how to date out of your league. [CoedMag]

To make sure you’re rocking the right gear while saving money, each Monday Complex scours the virtual racks for the best sample and retail sales in our Deals Of The Week post. In honor of the (capsule) Tradeshow in New York, superfuture and (capsule) collaborated with some of its favorite Lower East Side shops, offering discounts to its customers, from Coats of Arms to Gargyle. Keep reading to check out the special (capsule) deals and all the other sales that are worth checking out this week…
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Barneys New York teams up with ALIFE on a new set of Everybody Highs, dropping today. The latest version, the ALIFE x Barneys Everybody High Scratch comes in three colorways: mustard, grey and burgundy, each with tonal and contrast (blue) laces. Cop for $130 per pair today and into the weekend at all Barneys locations. Check all three options after the jump. barneys.com, alifenyc.com
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