For a label that has, in its brief existence, launched the careers of some of the most exciting new artists in the music game (including Kid Cudi, The Cool Kids and Kid Sister), Fool’s Gold doesn’t seem to be a very appropriate name—you hear the term and you automatically think of a fake version of something valuable (that, or a horrible Matthew McConaughey movie). But in an industry that’s always hungry for the next big thing, the label founded by perpetual tastemakers DJ A-Trak and Nick Catchdubs is as real as it gets.
Looking to continue on with their Midas touch, the Fool’s Gold crew has teamed up with one of the hottest rappers coming out of ATL, Donnis, to release a proper single for “Gone,” a standout track from his recent mixtape Diary of an Atlanta Brave. We linked up with all three dudes to see how the deal came about, why they choose the song and why Fool’s Gold doesn’t mind finding new talent. Read the interviews below…
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Uh. Oh. ZEVS just got himself in big trouble over in Little China (Hong Kong). [Slam x Hype]
Haring moves over for Os Gemeos on Houston and Bowery. [Animal]
Vans teams up with Acapulco Gold on a sick sick sick Moda Hi. The utimate nod? [Hypebeast]
A-Trak x Armand Van Helden. Old plus new equals dancing. [High Snobiety]
It’s a big day for graffiti. New KRINK metallics! [12oz]
Yeahhh so what’s the deal with Warriors of Radness? Other than it being the greatest surf takedown of the last two years, of course. [Apparel News]
Nom de Guerre x adidas preview. [Freshness]
A-Trak has been making moves lately, taking his start as Kanye’s awkward wonder-kid DJ and parlaying it into time in the spotlight as emerging style icon, putting Cudi on, and turning Fool’s Gold from a party series to a note-worthy record label. A-Trak’s visual partner in crime, Dust La Rock has been working with the young Canadian, designing Fool’s Gold graphic identities for a bit and A-Trak’s signature “Greatful Bear” icon, an image that the two just turned into an 8-inch 3-D vinyl figure with toy maker Kidrobot, which goes on sale today.
Today’s Buy It Now, is the Kidrobot x A-Trak x Dust La Rock “Greatful Bear”, essentially A-Trizzy as a Furry sucking down a tab of acid and rocking his calling card sunglasses—always a must when you’re messing with those psychotropicalsuperdingdongpills. Hit the jump for purchase info, and get on it, these are limited and priced to sell.
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