It feels like 808s & Heartbreak came out forever ago, but Kanye is trying to get as much life out of the album as possible. 15 months since the LP hit stores, we’re treated to a visual for “Coldest Winter”, which means there’s now a video for almost every song on the album, if you include the still-unreleased clip for “Robocop” starring Amber Rose. This isn’t the event that most ‘Ye video premieres are, but that’s what the video for Good Ass Job’s first single is for. This abstract vid will do the job while we’re waiting to hear what new material he’s working on in Hawaii.
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Whether you love it or hate it, there’s no doubt that you’re talking about Kanye West’s latest album 808s & Heartbreak, which hits stores today. The bold auto-tune opus, as always, was created in collaboration with 'Ye’s G.O.O.D. Music family, including it’s newest member, Kid Cudi.
The Cleveland, OH-raised rapper/singer first started buzzing after being groomed by his manager Plain Pat, who also happens to be Kanye’s A&R. And after a few years of underground success with mixtapes and his hit single “Day N Nite,” Cudi’s appearance on 808s & Heartbreak (“Welcome To Heartbreak”) marks his first real exposure to the pop mainstream. While building with Cudi on an upcoming article, we interviewed him about working with Kanye, what he really thinks about the auto-tune and how he got his hands on a pair of Air Yeezys…
