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Take A Sneak Peak At Budweiser “American Ale”

We’re Budweiser fans over here at Complex, so much so that even the guys who secretly prefer Zima still claim it as their go-to in order to avoid being labeled terrorist-lovers. Our friendly Anheuser Busch reps invited us to come test out the new Budweiser American Ale last night, a beer coming out in October that is designed to be more flavorful and more full-bodied than the O.G. While we were expecting a flavor profile hinting of Sierra Nevada hippie crap, we were pleasantly surprised by its drinkability. Budweiser American Ale hits stands on October 6th, so while you’re waiting check the jump for some photos from our blind taste test.

Popularity: 20% [?]

The Lazy Man’s Wine Bottle

Wine-drinking etiquette rule #1: do not pop the cork and immediately start chugging out the bottle. We know the urge is strong, but society’s pesky “rules” require that we use containers (sometimes called “glasses”) to drink wine out of. For those dire times when you need a splash of that white and there isn’t a stemless flute in sight, designer Viktor Pucsek has crafted an innovative wine bottle concept called Vinho Verde for the PapaMama Design Competition. The bottle’s label is actually two foldable paper cups that can be slid out and used in a pinch. See the magic for yourself after the jump.

Popularity: 88% [?]

Belvedere’s Jagger Ice Dagger Kinda Scares Us

Ever since we saw Basic Instinct, the sight of a beautiful woman wielding an icepick has struck fear (and arousal) into our hearts (and pants).

Hoping to capitalize on the hand-cracked ice trend (ice trays are for peasants), Belvedere Vodka has teamed with designer/Rolling Stones spawn Jade Jagger to create the “Jagger Ice Dagger.” This $250,000 piece, which is dipped in everything from white gold to diamonds to sapphires, is available at jiggy international retailers like Harrod’s in London. A $10,000 version will also be available for those of us less inclined to take out a third mortgage on the house.

Check out Belvy’s latest ad campaign “Luxury Reborn,” featuring Terry Richardson, Vincent Gallo and RZA, after the jump…

Popularity: 88% [?]

Champagne For The Super-Rich

Next time you’re at the club popping bottles, just know that you aren’t really balling.

The new edition of Perrier-Jouet champagne, which goes on sale today, will likely be the subject of countless future rap songs with its record-breaking price and exclusivity. It’s being sold only in 12-bottle box sets, each of which carries a price tag of around $77,000. Every potential customer is required to travel to France to meet one-on-one with their cellar master, who will top off each bottle with a personalized “liqueur.” We’re awaiting Hova’s taste-test.

[AFP]

Popularity: 89% [?]

Georgi Vodka Offers Six Figures for Spitzer’s Hooker’s Butt

The madness that is Ashley Dupre aka former Gov. Eliot Spitzer’s seven-diamond ho continues. Georgi, the vodka brand that caught the attention of many a New Yorker a few years ago—even getting censored—when it began plastering the rear ends of models on the backs of the city’s buses, is offering the esteemed escort “a low six-figure amount” to be their “butt girl,” making them the first official brand in the running to market the fun loving prostitute. The annual “butt girl” award bestows the proud winner with the distinguishable opportunity of showing their ass off in advertisements on roving city vehicles. The vodka maker is even considering a brand called No. 9, an ode to Spitzer’s hooker designation number. Ignore the naysayers, you stay classy Georgi!

[AdAge]

Popularity: 89% [?]

Sling Shot Extra Pale Ale Hits the Spot

We can’t think of a better holiday to announce a new mischievously sounding beer like Sling Shot Extra Pale Ale than today, in honor of that guy who did that thing with the snakes or something. MacTarnahan’s Brewing Company, located in Portland, Oregon prides itself on its unique microbrews and like most craft beers, Sling Shot contains about twice as much alcohol (6.2% to be exact) as your favorite domestic or imported suds and is brewed using the finest Cascade and Nugget hops. Taking a cue from the streetwear scene, this new beer will only be available as a limited release—Spring/Summer ‘08 only—and will only be found in the Northwest. For more on Mac beers head over here.

Popularity: 88% [?]

Bong Looking Devices Are For Drinking, Not Smoking

Although these beer tubes do have an almost inherently fratboyish tinge to them, we do see how they could come in handy for certain social occasions. They’re definitely a faster and easier way to pour beer, so there’s obviously some tremendous benefits to that. You can also fully personalize your beer tube with custom colors, logos, and bases with the help of Friendlydrink.com which could further reduce any fraternal influence with the right mix of graphic design elements.

[Baller House]

Popularity: 87% [?]

Lucid Absinthe Will Make You Want To Go Green

Long rumored to cause hallucinations, delirium, and a general downward spiral in all who consumed it, Absinthe is finally making a comeback. The US government lifted its ban on the green-tinted booze last year and Lucid is the first distiller to start dropping bottles. Guess Uncle Sam finally figured you’re man enough to go head-to-head with a bottle of wormwood. That’s the herb used in the distilling process commonly blamed for causing Absinthe drinkers to go batshit. Don’t worry, it won’t happen to you. Probably.

[Holy Taco]

Popularity: 56% [?]

Smirnoff Remixs Vodka With Rappers

Smirnoff takes its mantra, “Mix Well, Drink Responsibly” to another level with their new music campaign. This February, the spirits brand known for a flavorful range of vodka, enlists Just Blaze, Cool and Dre and DJ Premier to remix classic material by Common, Q-Tip and KRS-One for the Signature Mix Series. With each collaboration, a new drink will be created, aptly named after it’s ingredients, like “Blueberry Abstract,” Just Blaze’s interpretation of Common’s “The Light.” Click SmirnoffSignatureMixSeries.com to download the songs for free.

Popularity: 17% [?]

‘The New Irish’ Are Lesbians

Here’s a new ad from Clontarf Irish Whiskey that doesn’t leave a bad taste in our mouths. It’s part of a “smart” and “edgy” marketing campaign that puts a new spin on traditional phrases, like “Kiss Me, I’m Irish,” but juxtaposes them with very untraditional imagery—especially for a culture chock full of Catholics. It all has to do with celebrating “The New Irish,” their tagline that’s aimed at promoting new ideas/expectations and is apparently best articulated by lip-locking Gaelic chicks, a custom we’ll gladly be the first to toast to—assuming they’re bi of course.

Popularity: 9% [?]