Gorillaz In the Mix
I don’t know who’s big idea it was to group less traditional music into the alternative category. The powers that be (record labels) are probably so lost when they get music from “experimental” artists that when it’s shipped to retailers, they figure it should sit either in the back of the store with rap, or next to the CD cleaners with the cashier. Before groups like De La Soul, Radiohead, the White Stripes, and OutKast changed the way our ears listened to music, it was simply lyrics and an image. Today, only through our brave new world of CGI and viral marketing can a hair-brained idea like a virtual band exist as all-walking, talking, singing, dancing, rapping, fully functional artists we call the Gorillaz. Depending on where you cop your music, they’re probably sandwiched between Feist and Ghostface, thanks.


We’ve been big fans of breakfast cereal ever since Life’s “Hey Mikey! He likes it!” commercials were blaring in between Saturday morning cartoons shows back in the 80’s, so of course we’re going to like this soon to be released coffee table book: 










