Diddy Holds Court With “I Am King” Contest

Self-proclaimed “King” Sean Diddy Combs and Estee-Lauder are throwing you all a bone (….wait for it…) this holiday in honor of his new cologne I Am King. As it goes, Puffy is giving three people the chance to live it up like royalty in NYC for a couple of days.

The contest, which you can enter here, is open to “overachievers, superstars, hustlers, ballers, fathers, brothers, and mothers,” and asks people to upload videos of themselves conveying to the world why “they are Kings,” in their own worlds. Once all the submissions are in (the contest ends January 25th) Puff will hand-pick his favorite three and fly them to NYC for an all expense paid experience, where they'll be treated like, umm, kings. Check out the competition’s video announcement from Ciroc Obama himself below…