Nike Hypes The Lebron VI With New Book

The red/black/white colorway of Lebron’s latest signature sneaker, “The Six” dropped over the weekend, and the young lion has been stomping the court in the forthcoming colorways, hoping you’ll cop the navy/blue on 11/12 and the all black on 12/12.

Nike is playing its part in the hype game with a print, video, and street campaign, as well as a new 10×13″ book/catalog that highlights the man and his gear. You can grab a copy at the House of Hoops, but if you’re feeling cheap, scope out the images below.