Snowboarder Travis Rice Talks ‘That’s It, That’s All’

Travis Rice’s snowboard movie, That’s It, That’s All, drops today on iTunes and on DVD. Rice co-produced the project with Filmer/Director Curt Morgan, and over a two year period the two were able to capture a Planet Earth-esque journey through snowboarding and scenery. If you’re a snowboarder, this movie is a must, and even if you’re not, this is a good flick to have by the TV when you’re looking for some entertainment.

The movie was shot completely in Hi-Definition, so if you can wait a month, cop the Blu-Ray version at Best Buy, or download it off iTunes today for $8. Read on to watch the trailer and see an interview with Travis about how it all went down…

Interview by Bradley Carbone

Complex: Travis, what's the deal with That's It, That's All?

Travis Rice: We wanted to make a movie that could appeal to all types of people. Skateboarding is fun to watch, but unless you've skated, you can't have a respect for what they do. Same with surfing. Unless you've paddled out, you don't get the intricacies. Same with snowboarding. Unless you do it, you can't grasp what's going on.

Complex: So how do you speak to the masses with a core film like this?

Travis Rice: So that's the whole reason we made this film. We spent extra time and money on production to give something that the 16-year-old ADD-ridden punk can love and get stoked on and that the 50-year-old Texan who has never snowboarded can enjoy. The cinematography really makes the film work on a lot of levels. Each shot in That's It, That's All has multiple days involved in its production, and we took the extra step with aerial-stabilized systems, and all these crazy custom rigs, so you get images that are great snowboarding shots. But even beyond the snowboarding, the shots are beautiful to look at, so the causal viewer can get just as excited as the core snowboarder.

Complex: Some of these shots look like Planet Earth.

Travis Rice: We actually used the same Cineflex system that Planet Earth was shot on for our HD shots. That system is amazing. Basically you have the camera mounted in a bubble, and then they surround it with 3 or 4 gyroscopes so that the camera operates on it's own axis. The helicopter can make a steep bank or jump in the air, and the shot stays perfectly on point. Whenever you see a steady helicopter shot in a Hollywood movie, it's either the Cineflex HD system, or the Wescam system shooting 35mm. We shot with both for the film.

Complex: And you shot That's It, That's All over 2 years?

Travis Rice: Yes. Skate videos are successful because the film doesn't get released until it's done. Snowboarding is usually the opposite in every way. They come out every year based on the previous season, whether or not it's a good season. For this movie we wanted to make sure we got the best riding we could, so we gave it two years of production instead of the standard one year.

Complex: And it worked out?

Travis Rice: Even working on this project, we probably got shut down on a third of our trips, just because of weather. It's tough, dealing with mother nature. But all in we spent 3 months over two summers in New Zealand, 5 weeks in AK, a good 3-4 months in Jackson, and filmed two years of the contest run in hopes of creating a film that appeals to the core rider as well as the dude who has only seen snowboarding on a TV commercial.