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Secret Society Gives SoHo Shops The Finger

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While visiting NYC, most sneakerhead tourists stick to Manhattan, copping drops that they miss at stores like Flight Club and Clientele. Queens shop Secret Society thought it would be nice to put their thoughts about that process in a concise phrase on a T-shirt that reads “FUCK SOHO.” They shootin’!.

SS fires shots at spots that get the hype machine going'including Flight Club, Clientele, Supreme, Bape, Kidrobot, Union, as well as graffiti artist KAWS'on a t-shirt that will drop soon on their e-store secretsocietynyc.com. Is streetwear conflict the new rap beef? Will the majors respond to the Queens-based brick and mortar spot? We bet the anticipation is killing you. Sit tight and check the two colorways below…

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Secret Society
47-09 91st pl
Elmhurst NY 11373
Phone & Fax:718.271.1600
kickzstore.com

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September 12, 2008 | Permalink
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25 Comments | Get your avatar here

  • pancakes September 12, 2008 at 3:50 pm

    SSUR is selling a sweater that has “commes de fuck down” printed on it.

  • Whoops! September 12, 2008 at 5:42 pm

    Hahaha. Idiots. Last time I checked, Flight Club was not in Soho. Whoops! And that KAWS store, where is it again? Oh shucks, must be invisible still.

    I guess this is another cool guy irony tee for Urban Outfitters! Yippie skippie!

  • Black Hypebeast September 12, 2008 at 11:56 pm

    looks wack as shit. i bet you those iss/niketalk queers will eat that shit up.

  • dirtylicious September 13, 2008 at 12:00 am

    Hypebeast banned.

  • CAtoNY September 13, 2008 at 3:22 am

    Soooooo original. No-names in the streetwear game will find any excuse to slap a famous brand’s logo on their stuff. Examples: freshjive (haters), Crooks and Castles (biters)

  • NEW September 13, 2008 at 10:16 am

    the shirt is as ridiculous as these comments
    the whole scene was fucked from the get-go

  • Originator September 13, 2008 at 11:14 am

    There r way more followers , i like the fact this shirt sheds light on them.All these herbs rock something cause hypebeast said it was cool thats not style your a perpetrator not an originator !

  • TheGame September 13, 2008 at 11:25 am

    Real Recognize real ive been to ss they kool and got the fire and treat you with respect. If people dont hate then you arnt doing something right so keep pushing papo! and for ya info the kaws dude is from soho.

  • Method Man September 13, 2008 at 11:28 am

    All that shit is wack. I proudly rock my JNCO.

  • WhiskyMonster September 13, 2008 at 3:25 pm

    Actually, Kaws is from New Jersey. But who cares,,, the LAST thing anyone needs is yet another gimmicky T-shirt brand,,, think we’ve got enough of those already.

  • pancakes September 13, 2008 at 3:37 pm

    word to yung reezy, “when they start hating, that’s when you know you shining.”

  • Chazz September 13, 2008 at 4:43 pm

    Secret Society is just a bunch of gooks who are pissed cuz they cant get any white women

  • TheGame September 13, 2008 at 4:54 pm

    Dude there isnt a gook in Secret society lmfao…have you been to there parties its a high quality meat market.

  • Dirtylicious September 13, 2008 at 7:33 pm

    this shit would look ill with my chancletas and rifs along with my acid wash assless capris

  • Yafee September 14, 2008 at 2:30 pm

    Its Kool…Ill walk into FC with it on hate them cats!

  • youaintjack September 14, 2008 at 3:50 pm

    Queens is the wackest suburban shit hole ever and these chumps are proof of that. No ones feeling you.

  • FoodEater September 14, 2008 at 5:59 pm

    They should do one that says “SWEAT MEAT” cuz they’re all soft. Their logo would fit nicely in the “S”.

  • donc September 18, 2008 at 5:25 pm

    I spoke with the dudes from SS and they cool cats and they broke it down that they are trying to beef but rather shed light that to buy locally and not always dick ride soho as a fashion center or capital, which is cool I think I mean there are doper store outside of the city like in BK you got BKC or Queens got some spots like SS, All the Right you know I think it was tastefully done.

  • danny September 25, 2008 at 4:32 pm

    DIS SHITT IZ FIRE all yah niggaz iz straight up hatersss…QUEENZ ALL DAH WAYYY!!!!!

  • Alex September 30, 2008 at 3:50 pm

    I like the concept. I’d rock that. Especially the blue joint.

  • jdro October 11, 2008 at 1:10 am

    word FU*K CLIENTELE TO THE FULLEST … shirt is kinda corn thu

  • nahmean October 15, 2008 at 3:17 am

    This is another cornball ass attempt at getting fame by getting at established corny ass brands. Minus KAWS tho cause he lays it down. Conceptually this shit goes in an entire opposite direction of what they made it out to be which only makes them look like the dick riders. No props plus bad execution = ya’ll suck big ass murda monkey dick.

  • nahmean October 15, 2008 at 3:18 am

    + all ya e-thugs need to stop sucking Queens. Word up.

  • INFECTIOUS TROY October 26, 2008 at 9:25 pm

    DOPE DOPE DOPE !!

    POINT. BLANK. PERIOD.

    DOESN’T MATTER HOW YOU FEEL PERSONALLY, BECAUSE THE SHIRT IS CRAZY, & AIN’T NO DENYING THAT.

  • required December 12, 2008 at 12:22 pm

    T’s old now, but I’m seeing the stickers up all over Queens. I thought this was a cool concept, a lot of people dick ride soho (including me, at one point).. soho is the shit, but theres a lot of other shit going on in the other parts of the city. Plus, I’m tired of the ‘entitled’ ego trip these soho shops be on, shit is getting kinda gay.

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