Marc Ecko Presents Complex Magazine
SEARCH: Complex.com Web
Complex Home - Official Site of COMPLEX MAGAZINE
div
Current Issue of COMPLEX MAGAZINE
div
Complex News - Latest News in Style, Fashion, Hip Hop and Street Art
div
Complex Laced - Sneakers and everything you need to know about them
div
Complex Hotties showing off some Skin
div
Complex Style - Clothing, Gear, Grooming, Dating: Get Advice from Experts.
div
Complex Individuals - Acters, Artists, Rappers and other Celebrities share their wisdom.
div
Complex Guide to Coolest Stores and Clubs around the World. Pick your City.
div
Complex Video
div
Complex Entertainment - Videos Clips, Music, Jukebox, Movie and Video Game Reviews.
div
Complex Contests - Promotions and Giveaways. Get Your Free Stuff!
div
Complex Gift Guide 08.

Complex News

NEWS

rap sheet

Supreeme Breaks Down Its ‘Crazy’ Video

supreemecrazy_main.jpgWe can’t be mad at the so-called (not by us) “hipster” rap movement—after all, it’s a monster we helped create. But history tells us that the followers will always outnumber the leaders. A note to the gerbils: Name-dropping clothing brands in your raps do not make your lyrics original. Wearing slim-fit jeans is not a creative risk. And doing a streetwear collabo before you do an album is not progressive. Fuck. Outta. Here.

Which brings us to the ATL-based trio Supreeme. We’ve been rocking with them for a minute, and for good reason: These dudes are bringing ‘08 forward, fuck bringing ‘88 back. The music is weird, the raps are fresh, and the lane is entirely their own. Get familiar.

To tease the pre-album mixtape Silver Medallion (out Sept. 12), they VHS-filmed a video for “I’m Crazy.” See the video and check out a quick Q&A with Negashi Armada (the second MC on the track) below…

Complex: What’s the concept of the video?

Negashi: In Atlanta, they came out with a new program for crazy people to work out their issues making music. So we’re the crazy guys, and the two guys in the beginning are police officers—something like One Flew Over the Cuckoo’s Nest. Then when we get out, all the people are wearing “I’m Crazy” shirts so the police can’t find us. They are our disciples.

Complex: You shot this on VHS?

Negashi: Yeah. About a year ago, I was at a store called Value Village—that’s where T.I.’s character worked in ATL—and I happened to stumble upon an old VHS camera. It turned out the shit actually works. We shot it on there, in the spirit of an old MTV 120 Minutes video or one of those Nigerian or Jamaican hood movies.

Complex: And you guys did it on your own?

Negashi: Completely on our own, self-funded. We shot it in one weekend in Atlanta—the chase scene in one day, the studio scenes the next day.

Complex: Will the song be on the new mixtape?

Negashi: Yeah, we’re giving away Silver Medallion online on Sept. 12 as a prequel to the upcoming Gold Medallion album on Warner Brothers. Silver Medallion sounds like the Ruff Ryders/Cash Money reunion tour in the year 2240.

Complex: What’s your thoughts on the whole hipster rap craze?

Negashi: I think within hipster rap, a lot is placed on glossiness…it’s very clean, pristine. To me hipster rappers are a nice weird intersection between pretty boys and nerds. Maybe we’ve been lumped in with it but we’re not really a part of that. We’re coming from a totally different tradition of artists. And I hate the retro music.

Complex: Word. Anything else?

Negashi: Check our MySpace and web site…it gets crazier there.

August 26, 2008 | Permalink
Tags: , , , , ,

6 Comments »

RSS feed for comments.

  1. Supreeme: 2 ALBUMS, 1 mixtape
    Wale: 2 mixtapes (1 sponsored by 10 deep)
    Kid Cudi: 1 mixtape (sponsored by 10 deep)

    Do the math…

    Comment by pancakes — August 26, 2008 #

  2. this shit is gay.

    step your game up complex.

    Comment by savedharma — August 26, 2008 #

  3. this video is aight but i can’t wait for GOLD MEDALLION to come out. Warner Bros needs to stop waiting and put this shit out NOW

    Comment by wale — August 26, 2008 #

  4. all those guys pancakes mettioned look like each other and the 80s, how is that at all passing for creativity, i was down at first but now its mad redudant, im ready to move on, and these dudesseem truly creative

    Comment by dirtmgirt — August 26, 2008 #

  5. yo, shit is crazy. need silver medallion

    Comment by mon mon — August 26, 2008 #

  6. lol @ pancake. what the fuck is math. lmao at saved harma. tell that bamma eat a dick.

    i came to just say that they kept it so gutta gutta with this video. i don’t even know how much i actually like it, but the fact that they VHS-filmed the joint gave them bonus points like shit. supreeme, supreeme.

    http://DCtoBC.com

    Comment by modi — September 2, 2008 #

Leave a comment