Nike Zoom Victory+ ID

Besides opening their new Sportswear store on Mercer Street in NYC, Nike's pushing ID heavy in the faces of those looking to customize new silhouettes.

Super functional models like this Zoom Victory+, recently went up on the digital customization lab, and runners clocking serious miles this fall will be able to put together their ultimate X-Country kicks. This ZV, is equipped with Nike's Flywire technology, making for an ultra smooth ride and there's tons of pattern options if you want to go nuts. Design your own, now here, and don't over think them, we saw some shitty designs coming out of the studio when we hit it last Friday. Keep it simple, stupid.
Prices vary, www.nikeid.com