Brand Profile: Tsovet Watches

We already gave you the definitive guide on how to floss your wrist, but we are fully aware that not everyone has the cream to drop a couple Gs on a Bell & Ross timepiece. That’s why we were stoked to discover Tsovet, a new watch line that debuted at Capsule last week.

Using classic, simple lines inspired by genius architect Frank Lloyd Wright and a price range that doesn’t go over $450, these watches will help you step up without hurting your pockets. Started by Vestal founder David Bonaventura, the line has maritime roots with some models that mimic a compass. The first batch of drops are slated to hit Cali-based retail space Harlow Boutique, where they’re described as “time instruments.” Yeah, they’re that serious. Check some models from their lookbook below.

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