Calvin Klein Debuts Eva Mendes Underwear Ads

Marketing gurus looking to triple their company’s worth should take note'Calvin Klein’s squad has had the advertising game in a choke-hold for over two decades. And ever since Kate Moss’s controversial black and white “heroin chic” ads debuted in 1993, CK has known that using striking photographs of beautiful women is the best way to move major units.

Today, a preview of the company’s latest campaign hit the net, and it shows Eva Mendes as the face (and body!) of their Seductive Underwear collection. Looks like CK will be keeping their winning ad streak alive. After the jump, check out five of our favorite Calvin Klein ladies throughout the years.

1. KATE MOSS 1990s-2004

2. FOXY BROWN 1999

3. MILLA JOVOVICH 1995

4. SHAKIRA 2000

5. LISA “LEFT-EYE” LOPES 2000