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Swizz Beatz Discovers Hublot Watches

Next time you see Swizz Beatz, tell him “You blow.” Nah, we don’t got beef with Swizzy—his last album was banger-rific—but we couldn’t help but notice the way he mispronounces Swiss watch brand Hublot in his new single “Where The Cash At.” Peep: “See my watch, yeah my thing a little colder/It ain’t what you got, it’s the Hugh Bot.” Hugh Bot? Allow us to respectfully correct Swizz, who is clearly buying things he can’t even pronounce.

Hublot (French for “porthole” and correctly pronounced “Yoo-blow” with a silent “h”) was started in 1980 by Carlo Crocco, who put the first-ever black rubber strap on a solid-gold watch. The design was modeled after a porthole—hence the name. Watch connoisseurs flock to Hublot for the creative way it fuses materials and styles. Its go-to collection is the Big Bang series, which is the perfect balance between sport and elegance. Hublot prices average at about $12,500 per piece. After the jump, see a close-up of the latest Hublot masterpiece and watch Swizz flash his watch in the “Where The Cash At” video.

WATCH NAME: Big Bang “Aero Bang”

PRICE: $18,900
BEZEL: Satin-finished tungsten
CRYSTAL: Sapphire crystal with anti-reflection interior treatment
DIAL: Black microblasted skeleton-like cut-out with satin-finished ruthenium colour appliqué index markers
HANDS: Sand-blasted, ruthenium, chronograph hand with H-shaped counterpoise
MOVEMENT: Mechanical chronograph with automatic winding

Watch Swizz Beatz’s “Where The Cash At”: