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Nike’s Hyperdunk Ad Is In Your Face

Nike’s new ad campaign for the Hyperdunk is subtle like testicles in your eye sockets. The posterization promotes the shoe Olympic basketball players will be wearing in Beijing next month and recalls Vince Carter’s infamous dunk at the 2000 Games in Sydney, when the 6’6” USA guard leapt over France’s 7’2” center Frederic Weis. (Actually, the high-flying dunker propelled himself higher by pushing Weis’s head down—and then scraped his sweaty balls against it.)

At the time, VC was wearing Nike’s most technologically advanced hoops shoe, the Shox BB4. The Hyperdunk, which features Flywire technology and Lunarlite foam, is Nike’s lightest and strongest basketball shoe ever, and the company clearly hopes it will play a part in an equally memorable facial. See VC’s infamous teabagging of Frederic Weis after the jump.