Bikini Clad Girls Run Ecko Manufacturing
If every company would replace sweat shops with a factory full of bikini-clad models, the world would be a happier place. At least for us. With this in mind, Complex’s founder Marc Ecko has put together a program called Ecko Manufacturing, where a team of aesthetically-pleasing females shows you the production process behind Ecko’s jeans.
With security cameras that show the action inside the Ecko MFG facilities, the website shows the girls at work and lets you vote on your favorite employee. Learn who handles machinery the best (wink, wink) who does everything with their twin (everything!), and who handles the HEAD (sigh…) duties at the factory. It’s all a pretty elaborate way to show the steps that go into making a pair of jeans, but it fits perfectly with the their tagline, “Made With Love.” Watch videos of the girls below.
Gabriella
Devon
Jessica
Crystal
Lexis
shane July 27, 2008 at 8:59 pm
Clever way of distracting us from how/where Ecko is actually made.
I won’t be buying any more Ecko.
George July 29, 2008 at 5:50 pm
This marketing campaign is sexist and immature.
joshi August 20, 2008 at 12:35 pm
this is so good i like too much thanks for all
joshi August 20, 2008 at 12:37 pm
just for guys,no gys