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Retail Spotlight: Azalea Boutique

Don’t be put off by the flowery name—San Francisco’s Azalea Boutique is the go-to to cop premium men’s labels. If you’re a longtime A.P.C. denim fan or just looking to step-up to your first pair of quality jeans, this chic-shop should be your first stop. Along with A.P.C., the boutique carries Cheap Monday, Creative Recreation, Acne, Spring Court shoes, and the hard-to-come-by Swedish denim line, Nudie Jeans.

Azalea was started in July 2003 by Cornell homies Cathy and Corina, who instantly bonded over a shared love of well-made clothes. They wanted to not only bring cult labels to San Fran but also provide a pleasant shopping experience and excellent customer service—without the skate shop owner douchebaggery that’s often seen at cool-guy spots. In addition to the well-stocked men’s section, there’s also a women’s department that offers a gang of brands, and an in-store nail salon that’ll make it easy to scoop up well-manicured hotties. Leaving with new clothes and a new chick? Sounds like the best of both worlds to us. Check some of our gear picks after the jump that you can cop at the store right now.


Creative Recreation Cesario Premium Hi Top, $160.00

A.P.C. New Standard in Raw Indigo, $155.00

Opening Ceremony Diamond Hoodie, $132.00

Azalea Boutique
411 Hayes Street
San Francisco, CA 94102
415.861.9888
Open Daily from 11am-7pm
www.azaleasf.com