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Ball In The Dark With Light Up Kicks

It’s been a minute since we saw light-up kicks—think back to the days when everyone was flossing those L.A Gear joints that flickered with every step. But it seems like Jezign, an advanced footwear illumination brand, is trying to make night-friendly kicks hot again.

Perfect for after-hours summer balling, the Jezign line is focused around the brand’s most popular silhouette, “The Bubble Cloud”, a technical basketball shoe tricked out with a bright light in the sole. Although basketball sneakers are the bread and butter of the company, Jez also developed a casual collection which they claim is “generating a buzz with fashion-conscious urban consumers and celebrities.” We’re not sure if we’d rock these with our skinny jeans, but there’s a time and place for everything. The shoes are available for $150 at finishline.com. Watch the promo video below.

[BeSportier]