Etnies Riviera

If having his own show on MTV, collecting major hardware at recent skate-shows, and having tons of sponsors wasn't enough for broke skateboarders (hi haters!) to hate Ryan Sheckler, adding sneaker designer to his resume may just put broke-boarders over the edge. Sheckler designed this Riviera model, and we got to admit, the young'in did pretty well. The sneaker was aimed to be Sheckler's lifestyle shoe, and he kept it simple with quality suede and a subtle black/white colorup. The understated sneaker is available at select Etnies retailers around the country. Cash checks, Shecks.
$50, etnies.com