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Trendhumper: Hypercolor T-Shirts

Who says the ’80s are only known for hip-hop fashion? We can’t forget one of technology’s greatest innovations, Hypercolor. In case you’re too young to remember, these were the solid bold tees and sweatshirts that changed color with your body heat—the opposite of Freaky Freezy gloves in the winter.

The first brand to introduce hypercolor tees was a brand called Generra. Thank Japanese innovator Matsui Shikiso Chemical for the technology that made the fabric change to a faded color. Today, retro nostalgia for Generra’s fashion milestone is being embraced by the likes of American Apparel, and Anzevino and Florence. Is this another example of creatively-stunted designers recycling trends of the past? After the jump, watch a classic Hypercolor commercial and then vote on whether to “HUMP” or “DUMP” this trend.

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