Retail Spotlight: Coat Of Arms

It’s kinda crazy watching kids who were born in 1991 dressing like it’s 1988. Luckily, there’s one streetwear outpost that schools kids on the authentic styles from the era: Coat Of Arms. The Lower East Side shop, which opened almost a year ago, digs up real remnants from the past, like rare Ralph Lauren gear and Starter jackets.

Owner Naghman Chaudry initially wanted to open a boutique that would house his burgeoning clothing line Subscript. But as the plans came to fruition with partner Brian Procell, they became the bridge between fashion’s old and new school, carrying brands like Rockers NYC, Prada, WESC, Creative Recreation, and vintage BAPE. “It’s like being an urban archeologist'you’re literally digging up everything that was ill in the hood back in the day,” says Procell. See photos from the store’s interior after the jump.

43 Clinton St. (Between Stanton St. and Rivington St.)
New York, NY 10002
212.673.7060
Monday – Sunday
12PM – 8PM