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Brand Profile: Yves Saint Laurent

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Today marks the tragic loss of fashion icon Yves Saint Laurent. Over the past 40 years, the French designer helped change the face of women’s fashion by introducing capes, sweaters, trousersuits and blazers'an upscale, professional look that has now become his legacy. He’s even credited with the first usage of pants in a women’s runway show.

Even if you’re not the high-fashion type, Saint Laurent’s influence is all around us: Kanye saw Vegas on acid through his glasses on “Diamonds From Sierra Leone,” and the iconic YSL logo crossed the border into streetwear when the typeface was parodied by the Chicago boutique St. Alfred. In 2002, Laurent sold the brand to Gucci, where the brand continued trailblazing women’s fashion and introduced its men’s line. After the jump, take a look the smoking-hot Kate Moss from this year’s Spring/Summer lookbook, and some of the new menswear. R.I.P. YSL.

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June 2, 2008 | Permalink
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2 Comments | Get your avatar here

  • A.luxe June 2, 2008 at 4:56 pm

    R.I.P to the designer but damn y’all got that boutique all wrong. St.Alfred is not located in Philly. St.Alfred is a Chicago Boutique. CHICAGO!!!!! DAMN WE NVER GETS NO LOVE FROM THE MEDIA. CAN YOU PLEASE CORRECT THAT, YOU KNOW A THOUSAND AND ONE PEOPLE ARE GOING TO READ THIS FROM YOUR BLOG INCLUDING ME. SOUTHISDE CHICAGO LOVE HOLLABLACK

  • Midas June 2, 2008 at 6:16 pm

    damn i dont like their clothes too much but i dig their “l’homme” cologne !

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