Brand Profile: Riddim Driven Clothing
We all know that clothes make the man. But when you’re Riddim Driven, the clothing line birthed by VP Records'the world’s largest reggae distributor'the music is the tailor. Over fifty years ago, the brand started by VP’s Patricia Chin was simply a line of T-shirts inspired by a monthly compilation series. That promo-tee style has come a long way, evolving into a full-fleged cut-and-sew line, drawing inspiration from the vibrant energy of the dancehall scene, plus a few design flares like the Herb Lubalin type-face for their signature “Roots, Rock, Reggae” tee. This fall, Riddim Driven’s new looks date back to the foundation of ska music and a rugged aviation style. See some samples after the jump.
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Dougla May 12, 2008 at 5:54 pm
This riddim shit is hot!!!
Dougla May 12, 2008 at 5:56 pm
Where do you get it?? anybody got the website?
Wan Tootree May 12, 2008 at 5:58 pm
Nice… where do I get it?
TSahs May 12, 2008 at 6:07 pm
http://www.riddimdrivenclothing.com
Felix May 13, 2008 at 9:42 am
I did not know riddim driven made the reggae roots t-shirt. i see that all over the place and i never know who made it. im definitely going to get that.
Dougla May 14, 2008 at 3:12 pm
fa sho! I found out It’s in Sportzone in Maryland… Somebody told me It’s on DrJays.com.
Nick May 19, 2008 at 3:04 pm
I never heard of riddim driven either but the line looks hot. How long has this brand been out?