Brand Profile: Riddim Driven Clothing
We all know that clothes make the man. But when you’re Riddim Driven, the clothing line birthed by VP Records—the world’s largest reggae distributor—the music is the tailor. Over fifty years ago, the brand started by VP’s Patricia Chin was simply a line of T-shirts inspired by a monthly compilation series. That promo-tee style has come a long way, evolving into a full-fleged cut-and-sew line, drawing inspiration from the vibrant energy of the dancehall scene, plus a few design flares like the Herb Lubalin type-face for their signature “Roots, Rock, Reggae” tee. This fall, Riddim Driven’s new looks date back to the foundation of ska music and a rugged aviation style. See some samples after the jump.
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Popularity: 85% [?]
This riddim shit is hot!!!
Comment by Dougla — May 12, 2008 #
Where do you get it?? anybody got the website?
Comment by Dougla — May 12, 2008 #
Nice… where do I get it?
Comment by Wan Tootree — May 12, 2008 #
http://www.riddimdrivenclothing.com
Comment by TSahs — May 12, 2008 #
I did not know riddim driven made the reggae roots t-shirt. i see that all over the place and i never know who made it. im definitely going to get that.
Comment by Felix — May 13, 2008 #
fa sho! I found out It’s in Sportzone in Maryland… Somebody told me It’s on DrJays.com.
Comment by Dougla — May 14, 2008 #
I never heard of riddim driven either but the line looks hot. How long has this brand been out?
Comment by Nick — May 19, 2008 #